Viva Magenta is the Pantone Color of the Year 2023 Photo: Pantone |
Much like Los Angeles itself, Viva Magenta "welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."
Visitors and locals alike will find this "brave and fearless" color throughout LA, from unforgettable sunsets to gorgeous botanical gardens and the city's best wine shops.
*Source: Los Angeles Tourism & Convention Board
633 West 5th Street, Suite 1800, Los Angeles, CA 90071, USA
Visitors and locals alike will find this "brave and fearless" color throughout LA, from unforgettable sunsets to gorgeous botanical gardens and the city's best wine shops.
*Source: Los Angeles Tourism & Convention Board
633 West 5th Street, Suite 1800, Los Angeles, CA 90071, USA
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