Co-funded by the NSW Government, Destination Riverina Murray and a number of local councils, the Go with the Flow campaign kicked off on 18 February. The $125,000 NSW Government funding injection for the campaign, delivered through the Regional Tourism Fund, will help put The Riverina on the map for potential visitors.
Minister for Tourism and Major Events Adam Marshall said the campaign celebrates unique food, agritourism and nature-based experiences on offer in the region and would be in market until late April 2019.
“The NSW Government is committed to supporting tourism in The Riverina because when people visit overnight, they stay in local accommodation, visit local attractions, buy from local shops and eat at local restaurants and cafes, putting more tourist dollars in the pockets of local businesspeople and creating more jobs,” Mr Marshall said.
“The Regional Tourism Fund allows the NSW Government to match industry contributions to campaigns, dollar for dollar, and partner with local stakeholders to deliver a tailored and collaborative approach.”
In the year ending September 2018 Riverina received nearly 1.2 million domestic overnight visitors (up 16.1 per cent) who stayed over 2.9 million nights in the region (up 11.1 per cent) and spent $479 million (up 56.6 per cent).
With wine tasting at cellar doors, abundant fresh produce and intriguing heritage trails, the Riverina is a wonderful destination for travellers from far and wide.
The marketing campaign has been shared widely with local stakeholders and tourism representatives through a series of workshops to assist businesses on how to use the new Riverina branding and make the most of the campaign.
View the campaign video here.
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