Two seasoned Event Sales & Marketing experts were appointed as the “Track Champions” to develop a program that would resonate with all sectors of the events industry. Nicole Bates from Conversion Management and Mary-Jane Devine from Fusion Marketing have created a suite of diverse sessions that will provide insights, professional development and new skills for attendees to take away and rethink their sales and marketing strategies.
The presenters are leaders in their respective fields and are keen to share their stories, advice, tips and challenges, and each session will deliver at least three key learnings for delegates to introduce into their workplace to improve their sales figures.
Nicole Bates said, 'The introduction of a dedicated sales and marketing track is essential for growing the events industry. Organisations are crying out for qualified and talented sales teams. The sales track highlights relevant topics with qualified speakers and the content is targeted, specific and pertinent to sales and marketers in our industry who are prepared to adapt and learn new skills to evolve in our ever-changing environment.'
Mary-Jane Devine also commented, “Today’s sales environment is challenging and to increase business events revenue, sales and marketing professionals need to have tangible and practical methods to achieve success. The sales track put together consists of experts that will provide attendees with the learnings they need to connect with buyers and grow their business revenues”
The line-up of speakers and topics in the Sales and Marketing Track include:
LinkedIn for Business: Leverage LinkedIn to Grow your Reputation
Speaker: Kylie Chown, Certified Social Branding Analyst and LinkedIn Expert
Three key takeaways:
Why LinkedIn is the social media platform if you want to grow your business.
What you need to know to grow your reputation online (and reduce your risk).
How to get LinkedIn working for you in 7 minutes a day.
Kylie will also have a stand in the Evolve Marketplace to work with you on your LinkedIn profile.
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Influencer Marketing: A beginner’s guide on what it is and how to get started
Speaker: Danielle Lewis, CEO and Co-Founder, Scrunch
Three key takeaways:
What influencer marketing means in 2019.
How to get started in a market that’s becoming crowded.
Key trends the events industry should look out for.
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The Ultimate Guide to Content Marketing Copywriting
Speaker: Christopher Melotti, CEO, Melotti Media
Three key takeaways:
Understand the role content and copywriting plays.
Making content work for your event.
How to gain the results you deserve.
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Customer Journey Mapping
Speaker: Mike Zeederberg, CEO, Zuni
Three key takeaways:
What are customer journeys, and why is everyone suddenly so excited about them?
The difference between a customer journey and a brand touchpoint map, and why it matters.
Making sure you chose the right journeys to map, and examples of different experience map models that can be applied around events and different customers – (ie. the sponsor, the speaker, the exhibitor, the attendee, etc).
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How to Use Your Event Data to Win Sponsors and Partners
Speaker: Joshua McNicol, Head of Marketing, APAC, Eventbrite
Three key takeaways:
The event data that matters most to sponsors, and how to find and activate it.
Insights from top Australian events who have successfully used event data to attract and retain local vendors and partners.
How to package your event data convincingly in your pitch deck to win more sponsorship deals.
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Killer Event Marketing Strategies
Speaker: Alana Hay, Managing Director, Milestone Creative Australia
Three key takeaways:
Marketing trends that will impact the way you market and sell in 2019.
How to engage and activate your audience on social media and other platforms.
Social and digital marketing, pricing and roll out strategies that puts bums on seats.
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Confident Sales – How to Approach Challenging Calls and Lost Business
Speaker: Nicole Bates, Founder and Director of Sales, Conversion Management
Three key takeaways:
How to uncomplicate challenging sales calls by using the Conversion Management Sales Call Approach.
Your lost business account management guide.
Tools to identify why business was lost and how to find solutions.
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