AIME TRADE SHOW SHOWCASES REGIONAL NSW DESTINATIONS FOR EVENTS

Earlier last week Destination NSW co-exhibited with Regional NSW operators and destinations at AIME, the leading exhibition in Australia for the meetings, incentives and events industry.

The exhibition invites a community of over 4,000 suppliers and meeting and event planners under one roof where major industry players meet senior influencers to connect, perform and prosper resulting in over 11,000 fact-to-face meetings over two days.

The objective was to showcase the best that Regional NSW has to offer in creating and hosting amazing business events and to maximise networking opportunities to help generate leads and build a pipeline of business events opportunities that regional NSW has the potential to realise over the coming 12-24 months.

General Manager of Orange 360 Caddie Marshall said, “This was Orange’s first visit to an AIME event and it certainly opened our eyes to the MICE opportunity. With two full days of meetings, a few walk ups, and not to mention the people we met at the networking events – we can see ourselves busy in ensuring we capitalise on each of these conversations.

“The concept of going as Regional NSW was brilliant. It worked well for us as we were able to cross-promote to each other, and it especially worked well for the delegates.”