New Zealand’s business events industry is set to benefit from a new high-profile visitor attraction dedicated to the All Blacks’ rugby prowess.
Conventions and Incentives New Zealand (CINZ) Chief Executive Sue Sullivan says the All Blacks Experience, to open on Auckland’s waterfront in early 2017, will be a big drawcard for international conference and incentive delegates.
“We applaud Rugby New Zealand and Discovery Partners for creating this world-class attraction, and adding to our stable of stand-out experiences for business visitors.
“Not only is it an educational and fun experience, it also has the potential to be an exciting function and meeting venue right in Auckland’s Wynyard Quarter,” she says.
Sue Sullivan says Australian conference visitors in particular will be drawn to the opportunity to pit themselves against the All Blacks.
“The All Blacks are well-known and respected and they embody our unique culture. It will add a new dimension for visitors coming here for business events – a chance to immerse themselves in a real rugby game environment.
“Our conference and incentive visitors typically come in the off-season months, and will help ensure the All Blacks Experience is busy all year round.”
For information about All Black Experience visit www.experienceallblacks.com
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