Adhesive PR Lands Los Angeles Tourism & Convention Board Strengthening Agency Tourism Offering

Award-winning PR, Social Media and Influencer agency, Adhesive PR has welcomed new client Los Angeles Tourism & Convention Board following a competitive pitch process.

The new client bolsters Adhesive PR's tourism and travel offering, which includes Singapore Tourism Board, Stayz and Allianz Global Assistance.

For the Los Angeles Tourism & Convention Board, Adhesive PR will follow a PR-led communications strategy and manage media relations, strategic partnerships, influencer strategy and content creation across Australia and New Zealand. Additionally, the agency will focus on promoting the major modernization program happening at LAX.

Adhesive PR has been tasked with driving visitation to L.A. as both a leisure and business destination that can be enjoyed as a stand-alone or multi-destination trip. They will speak to three target audiences including leisure, travel trade and MICE (meetings, incentives, conferences and events) to communicate the latest in world-class attractions, dining options, arts and culture, shopping, neighbourhood precincts and accommodations.

Don Skeoch, chief marketing officer for Los Angeles Tourism and Convention Board, commented: “Australia is our second biggest overseas market based on visitor arrival numbers. We look forward to increasing our efforts in this key region to update Aussies on all of the hot development in Los Angeles and reinforce our position as North America's best gateway.”

“We wanted to partner with an agency that could deliver both a strategic and creative solution to reach our broad target audience. Adhesive PR's offering of 'big agency thinking coupled with a familiar culture' rang true, and we look forward to working with them as an extension of our Sydney-based team.”

Mike Maurice, Managing Director of Adhesive PR said, “Los Angeles is such an iconic tourism destination, however we want to inspire Aussie and Kiwi travellers to discover the city's hidden gems, edge and depth.

“Our broad lifestyle consumer brand experience along with our earned, social and influencer skill-set allows us effectively to position travel brands outside of traditional channels. We are looking forward to getting started.”

Adhesive PR currently works with a number of leading brands across ANZ, including: Coca-Cola, Spotify, Singapore Tourism Board, Allianz Global Assistance, Warner Bros. Home Entertainment, Stayz and HomeAway.