NUO Hotel Beijing |
" All of us at NUO Hotel Beijing are absolutely thrilled and very honoured to play an active partnership role as the Official Hotel Sponsor of British Polo Day China during their fifth anniversary, " said Adrian Rudin, General Manager of NUO Hotel Beijing.
Mr. Rudin continued: " Part of NUO Hotel Beijing's brand values is its commitment to serve as a custodian of Chinese culture, as illustrated in our hotel's design and guest experiences inspired by cultural elements of the Ming Dynasty. We found it particularly striking that polo, as an ancient sport, shares a long history with imperial China, as it originated from the plains of central Asia on the famed Silk Road to China and later became popular among the imperial nobility during the Tang Dynasty. Our supporting role for the 2015 British Polo Day China, the very modern incarnation of this sport, is our way to continuing to operate under NUO's guiding philosophy of 'using the past to serve the present'. "
During the British Polo Day China, which marks the fifth time that the British Polo Day Global Series returns to Beijing, NUO Hotel Beijing celebrates a day of superb amateur polo sportsmanship highlighting the historical ties that exist between China and Great Britain, alongside such prestigious global brands as Land Rover, Royal Salute, Harrods, Jaeger-LeCoultre, Champagne Taittinger, Hackett London, Holland & Holland, Abercrombie & Kent, Justerini & Brooks, British Silverware, Billionaire.com and many more. The hotel's sponsorship of the event includes providing exclusive accommodation for the event's select group of distinguished VIP guests, members of the nobility and high society, celebrities, business titans, tastemakers and luminaries from the worlds of fashion and entertainment. In addition, during an outside catering event for British Polo Day China to be attended by over 500 people, NUO Hotel Beijing will be deploying its team of world-class culinary professionals who have already started to build a reputation for serving the finest and freshest food in Beijing at the hotel's restaurants, with ingredients carefully sourced from NUO's own green organic farms.
NUO Hotel Beijing's sponsorship and support are both strategic and crucial for the British Polo Day's ongoing philanthropic efforts, which has been entirely committed to bringing to bear the full weight of its partners, network and creative talent to this end. In 2015, the British Polo Day's cumulative running total of amounts raised for good causes broke through the US$1.5m threshold and keeps on rising.
NUO Hotel Beijing
In June 2015, China's capital welcomed the first NUO Hotel, the 438-room flagship by Chinese homegrown five-star hotel brand, NUO Hotels. A contemporary lifestyle design and experiential showcase celebrating the golden age of Ming Dynasty heritage literature, art and culture, NUO Hotel Beijing, located in advantageous proximity to the city's 798 Art District, also heralds the emergence of contemporary Chinese art on the world stage via its own dedicated art gallery and extensive in-house art collection curated by iconic Chinese artist Zeng Fanzhi. Mr. Fanzhi, hailed by global art collectors as "China's greatest living artist" and known for the record-breaking sales of his artworks at international auctions, custom-created four masterpieces for NUO Hotel Beijing and also serves as the hotel's honorary art consultant.NUO Hotel Beijing also features an Executive Club Lounge and six Restaurants and Bars where ingredients from the hotel's partner organic local farms & producers are creatively prepared by a team of global culinary experts. The Chinese tradition of tea is a significant highlight with the Yuan Tea Pavilion serving the finest teas in China, all sourced exclusively by NUO direct from the plantations, while the stunning NUO Spa offers treatments based on ancient Chinese medical philosophy.
NUO Hotel Beijing |
NUO boasts one of the city's largest and most sophisticated special event venues, including an impressive 1,600 square metre Grand Ballroom. NUO is committed to being green and smart, and has achieved gold-level certification of green building standards from the world-renowned Leadership in Energy and Environmental Design (LEED). The comfort and wellbeing of guests is also a top priority, so a medical-level air purification system with 'F8 classification' recognized by European Committee for Standardization (CEN), completes this contemporary sanctuary of style.
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