IT’S ON! IN NEWCASTLE AND THE HUNTER CAMPAIGN LAUNCHED

A new “It’s ON! in Newcastle and The Hunter” campaign aimed at driving overnight visitation to the region by highlighting the variety of events taking place over summer, has been launched in Newcastle.

A major highlight of this summer’s “It’s ON!” calendar is The AFC Asian Cup Australia 2015, which visits Newcastle in January, and there are also more than 20 other events taking place over the period, including the Australian Bowl Riding Championships, Campfire Festival, Kurri Kurri Nostalgia Festival, Loop the Lake, Maitland Taste Food, Wine and Music Festival, Newcastle Craft Beer Week, Surfest and many more.

NSW Deputy Premier and Minister for Tourism and Major Events Troy Grant said, “Valued at more than $80,000, the campaign includes targeted print newspaper advertisements and a strong digital component to build awareness of the outstanding calendar of events in Newcastle and the Hunter.”

Destination NSW Chief Executive Officer Sandra Chipchase said Newcastle and the Hunter boasted fantastic facilities and venues. “Destination NSW’s “It’s ON!” campaign strategy has been hugely successful in promoting travel to Regional NSW. We are delighted to work with our partners in Newcastle and the Hunter to showcase why this region is a great place to be this summer,” Ms Chipchase said.

For more information about the calendar of events in Newcastle and the Hunter this summer, go to www.visitnsw.com