“NYC & Company has always spotlighted Queens for its cultural and ethnic diversity, its international cuisine, and its exciting and unparalleled burgeoning arts and entertainment scenes,” said Fred Dixon, president and CEO of NYC & Company. “We will continue to promote this attractive borough to our multiple audiences around the world, from Shanghai to Sydney to Sao Paulo.”
NYC & Company promotes New York City's five boroughs through a variety of marketing programs, including Neighborhood x Neighborhood, in which different neighborhoods are spotlighted each month. Since its inception in March 2013, the program has featured Queens neighborhoods Corona, Forest Hills and Jackson Heights; Long Island City; Flushing; Jamaica Bay and Rockaway Beach; and Astoria.
In October 2014, NYC & Company launched a See Your City campaign, encouraging New Yorkers to explore the five boroughs. The first phase of the program showcases Jackson Heights and Long Island City. Additional promotion in 2014 included a celebration of the anniversaries of the 1939 and 1964 World's Fairs; press and trade familiarisation tours; MICE activities; and more.
“As New York City's largest borough, Queens offers visitors a unique NYC experience, including a plethora of incredible arts, culture, dining and skyline views,” said Marty Markowitz, NYC & Company's Vice President of Borough Promotion & Engagement. “Queens is the 'World's Borough,' and Lonely Planet's recognition of it as the No. 1 U.S. destination for 2015 is a testament to its growing global popularity,”
Between 2012 and 2013, Queens experienced an approximately 12% increase in visitors, from 11 million to 12.5 million.
To learn more about Queens, visit www.nycgo.com/queens.
No comments:
Post a Comment