Hotel Cafe Royal, Palais Namaskar and Meydan Hotels join ULTRATRAVEL COLLECTION

Hotel Cafe Royal London

Ultratravel Collection, a recently formed joint venture between Global Hotel Alliance (GHA), Travel Leaders Group and multi-media brand Ultratravel, have announced that four luxury properties including Hotel Cafe Royal London, Palais Namaskar Marrakech, The Meydan Hotel and Bab Al Shams Desert Resort and Spa both in Dubai (managed by Meydan Hotels and Hospitality) have joined Ultratravel Collection which enables the world's most luxurious hotels to gain access to GHA's loyalty programme of 4.8 million members, as well as Travel Leaders Group's customer base of 5 million high-end travellers.

Hotel Cafe Royal London is the second member of The Set, a collection of individual hotels located in existing landmark buildings in London, Paris and Amsterdam. Palais Namaskar Marrakech opened in April 2012 as a new masterpiece hotel and spa of the prestigious Oetker Collection, in the Palmeraie oasis beneath the Atlas Mountains. Award-winning The Meydan Hotel is located minutes away from Downtown Dubai. Bab Al Shams Desert Resort and Spa is an iconic hotel nestled in the heart of the Arabian desert among the sloping sand dunes and located a mere 40 minute drive from Dubai's city centre.

Established in 2013, the Ultratravel Collection is an exclusive association of independent, ultra-luxury hotel brands and properties. Members share an integrated global platform for guest recognition and loyalty, the GHA Discovery programme from partner Global Hotel Alliance, as well as beneficial relationships with Ultratravel Collection's other founding partners, Travel Leaders Group and the award-winning, multi-media brand, Ultratravel. To date over 40 properties are included around the world.

Nick Perry, one of Ultratravel Collection's founders and Chairman of the eponymous magazine, is thrilled by the addition of these four unique hotels: "We are delighted to welcome four such renowned properties, which all provide a landmark of luxury in their spectacular locations."

Michael Batt, Travel Leaders Group's Chairman said that the combination of its agency network and the alliance's hotel network will create even more opportunities for hotels and customers alike: "Travel Leaders Group is delighted to add such wonderful new properties, which further enrich the Ultratravel Collection. In turn this enhances the choices that our agents are able to offer their best customers, who are assured of the highest level of personal recognition and exclusive benefits in these hotels.