First Hotel Jen Debuts In Singapore

Hotel Jen Orchardgateway Singapore, the first of a new 'Jenre' of fresh, friendly and fuss-free mid-range hotels by Shangri-La International Hotel Management Ltd, opened its doors to the public in Singapore today. The opening is the first in a major initiative to launch the Hotel Jen brand in nine key gateway cities across Asia Pacific by March 2015.

Mr. Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, who was in Singapore for the official opening ceremony, said: "Hotel Jen Orchardgateway Singapore marks a significant milestone in our journey to redefine the hotel experience for today's new generation of travellers. Singapore is one of Asia's leading travel and tourism destinations and a hub-market for the region, making it a prime location in which to showcase our new 'Jen' concept for the very first time."

Centrally located along Singapore's principal shopping belt, Orchard Road, and in close proximity to the CBD, Hotel Jen Orchardgateway Singapore is well positioned for guests to discover distinctive local experiences, inspired by the virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places.

Lothar Nessmann, chief operations officer of Hotel Jen, commenting on today's opening and the new brand, said: "We are thrilled to open the doors to our first Hotel Jen here at Orchardgateway. Catering to the changing demands of our existing customers and the more independently-minded 'millennial' mind set, the Jen brand offers travellers greater flexibility to blend the boundaries between business and leisure. An authentic 'informed and friendly' service style will allow our guests to discover Singapore's unique local culture without unnecessary fuss."

Located directly above Orchardgateway – Singapore's newest shopping mall – Hotel Jen Orchardgateway Singapore is interconnected with three shopping malls providing a seamless, weather-proof shopping experience and direct access to Somerset MRT station offering effortless connectivity to all parts of Singapore.

Staying with Jen captures the joy of travel and spirit of adventure, celebrates culture and smoothes out frustrations. Jen's dream is for every stay to start with anticipation and end on a high.

Herve Duboscq, general manager of Hotel Jen Orchardgateway Singapore, added: "It's a real honour to be opening the doors to the first ever Hotel Jen today. We have guests arriving already and it's just so exciting to see our virtual persona Jen become a reality, as her values of simple pleasures, easy efficiency and a sense of adventure come to life through the hotel and our fantastic team working here."