Produced by Destination NSW in partnership with the NSW Wine Industry Association, the book was launched earlier this week by Deputy Premier and Minister for Tourism and Major Events Andrew Stoner.
“I am delighted to launch the New South Wales Wine Country book which will encourage people from around Australia and the world to visit the many wonderful wine regions we have on offer in our great State,” Mr Stoner said.
“The NSW wine industry is the oldest in Australia from the iconic Hunter Valley, Mudgee, Orange and the Riverina to lesser known gems such as the Shoalhaven Coast to the New England and the Hastings River, a smaller developing wine region with 150 hectares cultivated on the North Coast.
“The production of this book proves the NSW Government is dedicated to supporting this important industry and has a focus on growing wine tourism, so I encourage you all to visit our cellar doors, dine in Regional NSW restaurants, shop at local farmers’ markets and ask for NSW wine next time you dine out or visit your local bottle shop,” he said.
Destination NSW Chief Executive Officer, Sandra Chipchase said promoting NSW wine tourism is a key deliverable of the NSW Government’s Visitor Economy Industry Action Plan, which aims to double overnight visitation by 2020.
“The New South Wales Wine Country book will be distributed to stakeholders, such as wineries and tourism operators, around the country and overseas to raise the awareness of the many wonderful regions around the State and to encourage people to come and discover them,” Ms Chipchase said.
The beautifully presented book was designed in house by Destination NSW and was proudly manufactured in New South Wales using paper from the Shoalhaven Paper Mill.
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