Four friends are set to win a once-in-a-lifetime trip to space with Land
Rover's Galactic Discovery competition, a ground-breaking on-line
search for a group of aspiring astronauts to go on the ultimate
adventure.
The incredible Virgin Galactic space flight prize
was announced to audiences around the world this morning through a film
featuring a group of the world's greatest-living adventurers and
personalities, including Sir Richard Branson, Bear Grylls and Sir
Ranulph Fiennes.
It will be the first time that a competition
has offered the chance for a group of four friends to win a trip to
space. The winners will be among the first pioneering travellers to view
the earth from space and experience out-of-seat zero gravity.
Surfing champion and Land Rover ambassador, Sally Fitzgibbons, will be
the first Australian to enter the competition with a short film
capturing her spirit of adventure. “This prize is a reminder that there
are no limits to where you can go and what you can discover. I think
we've all at some point looked to the skies for inspiration, pondering
our hopes and dreams and wanting to go where no-one has gone before.
Now, Land Rover is giving four friends the opportunity to do just that.
It's the adventure of a lifetime.”
Joining Sally will be a
group of experienced adventurers and personalities to back the Galactic
Discovery mission, including legendary British explorer Sir Ranulph
Fiennes; entrepreneur and founder of Virgin Galactic, Sir Richard
Branson; and former actress and wildlife campaigner Virginia McKenna.
Each of the stars brings their adventurous spirit, gravitas and wisdom
to the launch film, which can be viewed at: https://gotospace.landrover.com/au
To
enter the competition, aspiring astronauts from across the globe are
being asked to produce a 30-second video, or a still image, that
demonstrates their spirit of adventure, choose three friends to join
them on their space adventure and submit it via Land Rover's website (https://gotospace.landrover.com/au). Land Rover expects to receive tens of thousands of entries from over 40 countries across the globe.
The extraordinary opportunity is being offered by Land Rover and Virgin
Galactic to mark the reveal of the New Discovery Sport, a compact and
versatile SUV and first of a new Discovery family, unveiled to the world
in a film shot at Spaceport America. The film forms part of Land
Rover's biggest ever digitally-led campaign, debuting the New Discovery
Sport exclusively to an online audience for the first time. Over the
next four months, the brand will harness the power of social media, PR
and digital marketing across 40 countries to launch the New Discovery
Sport and seek out the world's most adventurous spirits. The campaign
will culminate with the announcement of the four winners in December
2014.
The Galactic Discovery collaboration signals the next
phase of two pioneering companies – Land Rover and Virgin Galactic –
working together to push the boundaries of travel and adventure for the
next generation. A global partnership between the brands was announced
in New York in April this year, and when flights begin, a fleet of Land
Rovers will play a key role in Virgin Galactic's space experience, with
future astronauts driving in the vehicles from the spaceport in New
Mexico to the spaceship to begin their trip across the final frontier.
Phil Popham, Jaguar Land Rover Group Marketing Director, said: “Only
Land Rover could offer this incredible opportunity: the chance to win
the most spectacular group journey of a lifetime. Our heritage is rooted
in adventure, exploration and a desire to go above and beyond, and
nothing embodies this spirit of discovery more than a trip to space.”
Website: www.landrover.com.au
Facebook: https://www.facebook.com/Landrover
Twitter: @LandRoverAus
Instagram: www.instagram.com/LandRoverAus
YouTube: www.youtube.com/LandRoverAustralia
#READYTODISCOVER
Or to view Sally Fitzgibbons entry video please visit
https://www.youtube.com/watch?v=uVwMQcC_0DE&feature=youtu.be.
No comments:
Post a Comment