GO SNOWHERE ELSE THAN THE NSW SNOWY MOUNTAINS THIS SKI SEASON

A tourism campaign aimed at encouraging families and first-time skiers to plan a winter getaway in the NSW Snowy Mountains has been launched by Member for Monaro, John Barilaro.

Creatively titled Go Snowhere Else, the campaign is a joint initiative between the Government’s tourism and major events agency, Destination NSW, Tourism Snowy Mountains and the region’s four alpine resorts, Charlotte Pass, Perisher, Selwyn and Thredbo.

“The Snowy Mountains is Australia’s premier alpine region and with the choice of four resorts, it’s the perfect location for a winter break with family and friends,” Mr Barilaro said.

“The NSW Government hopes the Go Snowhere Else campaign, will drive visitation to the region during the key holiday season.”

“Booking a snow holiday for the first time can be a daunting prospect and this campaign aims to make that process as easy as possible. The visitnsw.com/snow page features a guide to selecting the best ski resort for your needs, tips for beginner skiers, info on après-ski and competitive deals,” Mr Barilaro said.

Deputy Premier and Minister for Tourism and Major Events Andrew Stoner said the campaign targets families and individuals in the key markets of Sydney, Regional NSW, ACT and South East QLD, offering competitive two and five day ski hire packages.

“The Snowy Mountains delivers après-skiing at its best, from cosy wine bars to fine dining and events to entertain the whole family and we expect this campaign will be leaving visitors wanting to Go Snowhere Else,” Mr Stoner said.

Snowy Mountains Tourism Executive Officer, Neil Thew, said he hopes the campaign attracts first time visitors to the region who have a great Snowy Mountains experience and when they leave, can’t wait to return.

“This collaborative project with the four NSW alpine resorts, Destination NSW and Tourism Snowy Mountains is an excellent initiative; it shows that competing businesses can work together to achieve the goal of growing the visitor economy, which is vital to our region’s future,” Mr Thew said.

Funding for the campaign was made available through the Regional Visitor Economy Fund (RVEF) which is managed and administered by the NSW Government’s tourism and major events agency, Destination NSW.

For more information please visit visitnsw.com/snow