Low cost airline Scoot has launched a cheeky advertising campaign targeting this year’s federal election.
No
matter who wins the election, voters can still win big, with great low
fares to Singapore and beyond to Bangkok, Taipei and many more
destinations from the Gold Coast and Sydney international airports.
With
political advertising going into overdrive, Scoot thought giving
Australians a cheap option to get out of the country would be timely and
would possibly encourage a few absentee votes being lodged from exotic
destinations across Asia during this year's Federal election.
The
campaign runs with wording – “It’s Abbott time you got a Ruddy good
fare,” parodying the names of both the main political aspirants.
The
advertising campaign is up and running now on large format billboards,
street furniture, online and mobile media in the Gold Coast, Brisbane
and Sydney markets, giving voters something to smile about.
Fares start from $199 to Singapore from the Gold Coast and can be booked at flyscoot.com
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