According to the common assumptions, the report gave some fresh theories into the newly valuable demographic. In a major shift from a traditional preference for organized tours, more than half of Chinese travelers reported that they prefer to travel independently rather than in a group.
Latest findings about the Chinese tourists suggest:
- They, like most travelers, want access to free Wi-Fi once they reach their destinations; 84 percent of hotelier respondents reported they’d received that request.
- Sightseeing is the most popular activity among the group, with dining second and shopping third. Arts and culture, sports, and gambling are all low on the list.
- Half of them book hotel rooms directly through the hotel, and only 14 percent use online travel agents to find and book accommodations.
- They want more Chinese-language compatibility. Eighty-eight percent said that translated literature, TV, and newspapers were the most important service a hotel could provide.
The report also showed that Chinese travelers spend big on hotels – more than all except four other nationalities – despite their average annual household income of under $18,000. While they’re there, almost all prefer to eat in the in-house restaurant. They don’t stay in their rooms for long, though; the majority sleeps in each hotel for only 2-3 nights, and a quarter moves on the day after they arrive.
Mixing business with pleasure has also become more popular among this group, with almost a quarter of Chinese visitors to North America reporting that they combine work trips with leisure travel when they go abroad.
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