MasterChef has already devoted programs to the Yarra Valley, the Goldfields and the Bellarine and Mornington Peninsulas.Ms Asher said over the past few years, Kyneton’s growing culinary scene has gained attention and acclaim from both visitors and the media. “Kyneton is now one of regional Victoria’s most talked about food and wine destinations with its many restaurants and cafes supporting a strong network of local growers and producers, all within a very compact geographical area,” Ms Asher said.
Ms Asher said the Victorian Coalition Government had worked with the show’s producers to bring the program to Victoria to promote the state as a leading culinary tourism destination.The Kyneton episode features the top five contestants gathering with the judges at the Royal George Hotel to cook and share great regional country produce. They will be joined by guest chef Annie Smithers, founder and former owner of Annie Smithers Bistro whose name synonymous with fine food and country cooking in the area.
In addition, MasterChef judge George Calombaris and two contestants will visit the nearby town of Trentham, to call on the self-professed ‘sourdough warrior’ John Reid at RedBeard Bakery, for a personal master class on the secrets of his famous sourdough bread.
Local MP Amanda Millar said Kyneton epitomises the idyllic country experience for visitors, with historic streetscapes, a charming village atmosphere and authentic country cooking, which supports the local community of growers and producers.“Showcasing Victoria’s culinary credentials and significant attractions on programs like MasterChef is a great enticement for people to visit Victoria and especially our outstanding local region,” Ms Millar said.Ms Asher said Victoria’s tourism industry is worth $19.1 billion, and employs over 200,000 people. Ms Asher said MasterChef is providing great exposure to many of Victoria’s attractions and experiences.
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