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| Riyadh |
Saudi Arabia is preparing to put its rapidly expanding tourism industry firmly in the international spotlight with the inaugural WTM Spotlight Riyadh 2026. The major travel industry event will take place from 8 to 10 September 2026 at the Riyadh Front Exhibition and Conference Center, bringing together tourism leaders, destinations, investors, buyers and travel businesses from around the world.
The event is being launched through a strategic partnership between WTM Spotlight Riyadh and the Saudi Ministry of Tourism, highlighting the Kingdom's determination to strengthen international tourism cooperation and advance the ambitions of Saudi Vision 2030.
A Strategic Partnership for Tourism Growth
The partnership represents an important milestone for WTM Spotlight Riyadh and reflects Saudi Arabia's growing influence in the global travel sector.
WTM Spotlight Riyadh has been designed to connect international tourism businesses with Saudi Arabia while also providing opportunities for Saudi travel companies to engage with global markets. The event will create a meeting place for tourism authorities, hospitality businesses, airlines, travel technology companies, investors, consumers and industry decision-makers.
For international travel professionals, the event offers an opportunity to discover emerging tourism opportunities across Saudi Arabia and build valuable industry connections within one of the world's rapidly developing travel market.
Supporting Saudi Vision 2030
Tourism is a central part of Saudi Arabia's economic diversification strategy under Vision 2030. The Kingdom is targeting tourism to contribute 10 percent of gross domestic product and aims to welcome 150 million domestic and international visitors annually by the end of the decade.WTM Spotlight Riyadh 2026 is designed to support these ambitions by encouraging tourism investment, developing international partnerships and creating new commercial opportunities throughout the travel ecosystem.
The event also arrives at a time when Saudi Arabia is attracting increasing attention from international travellers seeking new destinations, cultural experiences, luxury tourism, adventure travel and major tourism developments.
Connecting Global Travel Businesses With Saudi Arabia
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| Danielle Curtis |
Global tourism leaders and international hosted buyers are expected to attend, creating opportunities for exhibitors to develop new partnerships and explore commercial relationships. At the same time, the event will help international travel businesses gain access to Saudi Arabia's growing outbound tourism market.
The organisers say the event has been created to establish a strong foundation for its long-term development in the Kingdom, while supporting Saudi Arabia's wider tourism objectives.
A New Meeting Place for the Global Travel Industry
Danielle Curtis, Regional Portfolio Director, UAE, RX, described the partnership with the Ministry of Tourism as a defining moment for the inaugural event.
She said WTM Spotlight Riyadh aims to create meaningful business connections, encourage the exchange of ideas and provide international travel professionals with direct access to the Saudi tourism market.
For tourism professionals, investors and businesses looking towards the Middle East, WTM Spotlight Riyadh 2026 is set to become an important new date on the international travel industry calendar.
WTM Spotlight Riyadh
Website: https://www.wtm.com/spotlight-riyadh/Address: Riyadh Front Exhibition and Conference Center, Riyadh, Saudi Arabia
Saudi Ministry of Tourism
Website: https://www.mt.gov.sa/Address: Riyadh, Saudi Arabia
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