Thailand’s Shopping Scene Shines with ASEAN + India Shoppers in Thailand 2025

ASEAN + India Shoppers in Thailand 2025

Thailand’s reputation as a world-class shopping and cultural tourism destination takes center stage once again with the launch of ASEAN + India Shoppers in Thailand 2025. Organized by the Tourism Authority of Thailand (TAT), this annual initiative returns to offer exclusive shopping experiences, enticing promotions, and cultural immersion for visitors from ASEAN countries and India. Running from March to May, the campaign aims to bolster Thailand’s economy while showcasing its vibrant retail and culinary landscape.

Building on the success of last year’s inaugural program, this year’s campaign aligns with the government’s 5 Must-Do Experiences in Thailand initiative, highlighting the country’s strengths in gastronomy, handcrafted goods, and fashion. TAT Governor Thapanee Kiatphaibool emphasized the campaign’s dual purpose of enhancing tourism and supporting local businesses. Through collaborations with retailers of all scales, the campaign features an array of Thai specialties, including aromatherapy products, traditional snacks, dried fruits, artisanal fashion, and unique accessories.

A Nationwide Shopping Celebration

Spanning three months, ASEAN + India Shoppers in Thailand 2025 unites some of Thailand’s most prominent retailers, including King Power International, Central Group, The Mall Group, One Bangkok, Gaysorn Village, Big C Supercenter, and CP AXTRA. Specialty brands such as Erb, Ginger Farm Kitchen, Satta Farm, and Bissin also participate, offering visitors an opportunity to discover locally crafted goods alongside globally recognized products.

Shoppers from ASEAN and India can enjoy privileges valued between 500 and 3,000 Baht at shopping malls, local markets, and specialty stores across Thailand. Accessing these benefits is simple—visitors can scan a QR code upon arrival or register at aseanindiashoppers.com, where they will answer questions about Thailand’s 5 Must-Do Experiences to unlock exclusive discounts.

Beyond retail, the campaign encourages travelers to experience Thailand’s diverse shopping scene, from luxury malls in Bangkok to traditional floating markets and independent designer boutiques. Alongside shopping, visitors can indulge in Thailand’s celebrated cuisine, from Michelin-recognized street food to gourmet dining experiences.

A Growing Market with High Potential

Thailand’s proximity to ASEAN countries and India makes it an attractive shopping and leisure destination, with flight times averaging just two to four hours. The region’s strong repeat visitation rate—72.26% for ASEAN travelers—and the rising number of Indian tourists, supported by Thailand’s Free Visa initiative and extensive flight connectivity, underscore the importance of these markets.

With an estimated economic impact exceeding 180 million Baht, the campaign aims to strengthen Thailand’s position as a top-tier retail and lifestyle destination. TAT projects that ASEAN and Indian visitors will play a key role in the country’s tourism resurgence in 2025, contributing an estimated 11 million and 2.3 million arrivals, respectively.

Beyond driving immediate revenue, ASEAN + India Shoppers in Thailand 2025 is designed to elevate Thailand’s global brand presence, targeting over 1 million impressions worldwide. By seamlessly integrating retail, culture, and travel, the initiative highlights Thailand’s ability to offer world-class shopping experiences while fostering sustainable tourism growth.

For more details on participating retailers and promotions, visit aseanindiashoppers.com.
Web: https://www.tourismthailand.org/