Thursday, 6 June 2024

A very Successful Southern Sri Lanka MICE Expo 2024

Business Forum
Discover the Hidden Gem of Southern Sri Lanka at the MICE Expo 2024 Southern Sri Lanka, a land of enchanting beauty, rich cultural heritage, and warm hospitality, is waiting to be uncovered as the ultimate destination for Meetings, Incentives, Conferences, Exhibitions, and Events (MICE).

The Southern Sri Lanka MICE Expo 2024, held from May 27 to May 31, 2024, offered a unique opportunity for industry professionals to experience the region's vast potential.

Venue and Organization 

The Expo was supported by the Ministry of Tourism and Lands and the Sri Lanka Convention Bureau (SLCB). The event brought together over 150 exhibitors, including hotels, resorts, and event planners, showcasing the best of Southern Sri Lanka's MICE infrastructure.

Key Highlights

  • Showcase of Southern Sri Lanka's MICE venues, including luxurious resorts, hotels, and convention centers 
  • Networking opportunities with local and international industry professionals 
  • Talks on MICE industry trends and best practices 
  • Cultural performances and entertainment showcasing Southern Sri Lanka's rich heritage
  • Familiarization tours to explore the region's attractions and experiences

Expo Highlights

  • Business to Business Forum
    The grand opening ceremony featured a traditional Sri Lankan drumming performance and a keynote address by the Minister of Tourism and Lands 
  • A dedicated B2B platform allowed exhibitors to connect with international buyers and planners 
  • A gala dinner at a luxurious beachfront resort offered a taste of Southern Sri Lanka's warm hospitality

Testimonials 

  • "The Southern MICE Expo 2024 was a game-changer for our business. We connected with top industry professionals and secured several lucrative deals." - Rohan Fernando, General Manager, Shangri-La Hotel, Hambantota
  • "The Expo showcased the hidden gem of Southern Sri Lanka, and we are excited to explore the region's vast potential for our future events." - Rachel Chen, Event Manager, Singapore MICE Association

Southern Sri Lanka's MICE Infrastructure 

  • Hambantota International Convention Center
    Luxurious resorts and hotels, such as the Shangri-La Hotel, Hambantota, and the Wild Coast Tented Lodge, offering world-class amenities and services 
  • State-of-the-art convention centers, like the Hambantota International Convention Center, with cutting-edge technology and facilities 
  • Unique event venues, such as the Galle Fort and the Mirissa Beach, offering a blend of history, culture, and natural beauty

Cultural and Historical Attractions 

  • The ancient city of Galle, a UNESCO World Heritage Site, with its rich history and architecture 
  • The scenic Mirissa Beach, known for its stunning sunsets and whale watching opportunities
  • The historic town of Matara, with its Dutch-era architecture and cultural significance

Familiarization Tours 

  • A guided tour of the Galle Fort, exploring its historic walls, museums, and cultural attractions 
  • A whale watching excursion in Mirissa, spotting majestic marine life in their natural habitat 
  • A visit to the Dondra Head Lighthouse, the southernmost point of Sri Lanka, offering breathtaking views of the Indian Ocean

Conclusion 

Hopper Chef
The Southern Sri Lanka MICE Expo 2024 successfully positioned Southern Sri Lanka as a premier MICE destination, offering a unique blend of natural beauty, cultural richness, and world-class infrastructure. As the region continues to grow and develop, it is poised to become a top choice for MICE events in the years to come. Don't miss the opportunity to discover the hidden gem of Southern Sri Lanka and make your next event an unforgettable experience.

Call to Action 

Mark your calendars for the next Sri Lanka MICE Expo and get ready to uncover the wonders of Sri Lanka. Join us in 2025 and experience the magic of this enchanting country. For more information and registration, visit our website or contact us at slcb@srilanka.travel.

Let the charm of Southern Sri Lanka leave you spellbound!

Sri Lanka Convention Bureau

4th Floor, Hotel School Building, No. 78, Galle Road,
+94 114 865 050
slcb@srilanka.travel
meetinsrilanka.com

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