Fiji becomes first country to join BeReal

FIJI BECOMES FIRST COUNTRY TO JOIN BEREAL CATERING TO GROWING DEMAND FOR MORE REALISTIC SOCIAL CONTENT

• Fiji is saying 'bula' to BeReal, by launching its very own account on the hugely popular new social media app
• The launch comes as social media users have been shifting towards deeper, more personalised experiences and meaningful connections[1]
• Fiji is the first country in the world to join BeReal and its daily posts will feature Fijian locals, known for their warm and genuine welcomes

Fiji has become the first country in the world to boast a national social media account on BeReal, joining the authenticity-focused platform to celebrate and share the 'real' Fiji.

The island nation has joined the latest social media phenomenon amid growing demand from social media users to see more honest and unfiltered content. Meaningful connections and personalised experiences are particularly becoming more resonant amongst millennials and Gen Zers with data.ai reporting 55% of the app's users are in the 16-24 age group and 43% are in the 25-44 age group[2].

Working with Fijian locals, the official Tourism Fiji BeReal account will upload one unedited post each day, giving would-be holidaymakers a reprieve from the often-altered Images seen on other social media applications. The app challenges users to share a simultaneous snap using a smartphone's front and back camera where users are unable to edit or filter the images, earning BeReal the title of the most authentic social media platform.

The BeReal account will showcase the truly special people and places that Fiji has to offer. Locals, renowned for their warm and welcoming nature, will be given the keys to the account to share a glimpse of the nation's stunning vistas and views, and showcase the islands outside of the refined holiday resort lifestyle.

Brent Hill, CEO of Tourism Fiji, says, “Beyond its stunning vistas, Fiji is also known for its people who radiate happiness. The platform gives us the opportunity to showcase those responsible for Fiji's iconic 'bula spirit', the local desire to be kind and generous to everyone they meet. Our BeReal followers will be able to get a glimpse into the genuine beauty of Fiji and our people.”

Robert Thompson, Tourism Fiji's Regional Director Australia, adds, “We've watched the rise of BeReal and felt its ethos perfectly aligned with Fiji's. Both are authentic, genuine, and above all, real. BeReal will give us an opportunity to show people around the world that Fiji is truly paradise on earth, and it requires no filter.”

BeReal is the latest social media platform gaining rapid popularity around the globe and is currently the most downloaded app in Australia[3]. Lauded for its unfiltered, unedited content, the app had the number one spot in the US Apple App Store charts in July 2022, dethroning TikTok. The app has been downloaded 28 million times with 22 million active daily users globally.

Users can add Tourism Fiji on BeReal from today: bere.al/tourismfiji

For more information on Fiji, visit: www.fiji.travel

Website: https://www.fiji.travel