The Way Forward For Tourism in Thailand

Yuthasak Supasorn

The tourism authority of Thailand (TAT) continues its strategy of promoting tourism’s positive socio-economic impact, generating revenue, and creating direct and indirect employment on a local level.

Sustainable development is core to TAT’s MOVE plus initiative.

M refers to Marketing - marketing promotion of Thailand's attractions to increase tourism spending and strengthening the country’s position as a preferred destination.

O is for Operational excellence - highly effective organizational development to be trusted locally and internationally.

V is for Value creation - local and international collaboration throughout the tourism value chain to drive sustainable tourism.

And finally, E for Effectiveness - mechanism development to ensure confidence and satisfaction among tourists.

MOVE targets to place Thailand tourism revenue among the world's top seven markets through various strategies that stimulate tourist spending in local destinations, expand the premium mass market, and expand to new potential sectors by offering value for experience to all travellers.

Promoting value-added tourism products and services on the local level is part of our efforts towards sustainable tourism, while grassroots organizational development is the highly effective engine to drive community-based Thai tourism.

Yuthasak Supasorn, Governor, Tourism Authority of Thailand.

*Source TTG Official Show Daily, ATF 2020, Issue 1

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