CEO TEQ
It's certainly not the start to 2020 that any of us would have imagined. Queensland's tourism industry is already facing the direct and indirect impacts of bushfires, and now we have the added challenge of the spread of coronavirus and the subsequent group travel suspension out of China.
Make no mistake, the coming 12 months will be tough however I want to assure you that TEQ is working very closely with our national and interstate counterparts to assess the crisis and progress recovery and response activities as fast as we can. For Tourism Australia to have launched a major domestic campaign in a matter of days is an important demonstration of our collective commitment to support the industry across the country. TEQ's team is also working hard to reprogram marketing activities to ensure we are delivering the right message in the right markets at the right time. There are a large number of international campaigns in-market now to help counter the slow-down in forward bookings - for a full list, see last week's Eye on Q update.
All of our work is being undertaken in close consultation with the Regional Tourism Organisations (RTOs) across Queensland, and I look forward to working even more closely on aligning our campaigns this year to ensure we gain a share of the voice in what will be a competitive domestic environment.
We are also keeping a close watch on the latest updates from federal and state advisories on the coronavirus, and we are keenly aware that our industry is already feeling the impacts of the group travel suspension. If you've been impacted by cancellations or otherwise, please contact your RTO to provide feedback.
For further information on the coronavirus, Queensland Health is providing the latest updates on the virus and its impacts. You can also read updates from the World Health Organisation including some handy infographics that you could use to help guests understand how to protect themselves and others.
I know it will be a challenging year and our passionate team are here to support you and drive visitation to Queensland.
Leanne Coddington, Chief Executive Officer
Tourism & Events Queensland
teq.queensland.com
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