The $20 million dollar advertising campaign, Holiday Here This Year, encourages Aussies to get out and explore their own backyard, by planning, booking and taking a domestic holiday then sharing their experience online and with friends.
The new campaign is part of a $76 million tourism recovery package announced by the Federal Government to help galvanise the tourism industry and protect jobs, small businesses and local economies.
Tourism Australia Managing Director, Phillipa Harrison, said the Holiday Here This Year campaign would help spread the important message that Australian tourism was open for business and ready and eager to welcome visitors.
“There is no doubt that Australian tourism has been hit hard by the recent bushfires. It’s critical that we help the industry get back on its feet as soon as possible,” Ms Harrison said.
“We are currently in the middle of the peak summer period and we’re already seeing an impact on tourism as people delay or cancel their travel plans, including to areas that haven’t been directly affected.”
The Holiday Here This Year campaign will be rolled out across print, social media, billboards, content partnerships, radio and outdoor advertising, with Australians encouraged to show their support with the hashtag #holidayherethisyear
Visit tourism.australia.com for more information about the campaign, and find travel planning resources at australia.com/holidayhere
Destination NSW
https://www.destinationnsw.com.au/
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