In the first global campaign of its kind, Tourism New Zealand is leveraging the advocacy and influence of past visitors, travel advisors, New Zealanders, and National Geographic Travel Explorers to encourage consumers to plan and book a New Zealand holiday.
“New Zealand has long been known for its stunning landscapes,” says Tourism New Zealand Chief Executive Stephen England-Hall.
“What we hear from visitors, however, is that it's the local people and warm sense of welcome they receive that makes it such a memorable place.
“This is often referred to in New Zealand as manaakitanga, an indigenous Māori concept representing a unique style of hospitality, generosity, and kindness”.
In a new digital content series from National Geographic Travel, viewers will see and hear from Contributing Editor Heather Greenwood Davis, Photographer Erika Larsen and Illustrator Christoph Niemann as they experience manaakitanga and explore the connections between New Zealand's people, land, and culture.
“We are thrilled to continue our creative partnership with Tourism New Zealand for the second year,” says Deborah Armstrong, EVP, National Geographic Partners.
“We began an exciting digital campaign last year with Bryce Dallas Howard as Tourism New Zealand's spokesperson and have now expanded our New Zealand story telling by featuring an illustrator, photographer and family travel expert.
“Each captured the spirit of New Zealand and it's people through their own unique lens and will share their experiences with our Nat Geo audience across this global campaign.”
The global partnership will leverage more than 100 pieces of content across National Geographic Travel's digital, social, and print properties in the U.S., Canada, Brazil, Germany, the U.K, Australia, and India. The five-month global campaign will be further amplified across Tourism New Zealand's digital channels.
National Geographic Travel Content: https://www.nationalgeographic.com/mynewzealandstory
For more information please visit https://www.newzealand.com/au/campaign/your-new-zealand-story
Website: newzealand.com
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