Their adventures take them on a road trip through the East Kimberley and Kununurra, experiencing everything from the Gibb River Road & Lake Argyle to the Bungle Bungle.
With the scenic back drop of ancient red rocks, towering gorges, lakes with more water than Sydney Harbour and a magical oasis with warm springs thrown in for good measure, these two characters just may discover the Kimberley working its magic!
See the 30 second promo video here: https://youtu.be/-iD7zAA2-xg or the full version here: https://www.australiasnorthwest.com/ (scroll down the homepage to click through to more 30 second video snippets).
Produced by Australia's North West Tourism (ANW), the campaign will run until 13 April 2019 and is primarily aimed at the East Coast 55+ drive audience, though completely relevant to the WA drive market too.
The digital campaign is being pushed out through social media and email to produce buzz about Kimberley Road Trips in line with Tourism WA's current 'WA the Road Trip State' campaign, and to drive consumers to www.australiasnorthwest.com with further information on the region's natural attractions, camping, tours and accommodation. Essentially, to inspire and encourage visitation to the Kimberley region.
Chief Executive Officer for ANW, Natasha Mahar, wanted to really pinpoint the Kimberley's drive market key domestic demographic, which is the traditional Grey Nomads spending their kids' inheritance, she said.
“With the Denise & Michael characters you have a relatable, authentic couple and I am sure many people will see themselves, parents or grand parents in these loveable characters!”
“Whilst this advertising campaign is amusing it's also heartfelt – where our characters discover the Kimberley work it's magic”
“There was no fancy advertising agency for this campaign. The storyline developed itself from ANW's staff recollections of road trip experiences camping with our parents!! It was just us, a cameraman, director and bare bones production team over six days of filming” said Natasha.
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