Brisbane’s largest leisure and lifestyle precinct made history at the Property Council of Australia’s 2014 Queensland Retail
Property of the Year Awards. South Bank received the top honour of 2014
Retail Property of the Year, making it the first time a ‘precinct’ has
won the coveted title.
It was also the first entrant to receive a perfect score as winner of
the Excellence in MarketingAward for its innovative South Bank Concierge
campaign and then took out the Excellence in Food Retailing Award.
The much-loved destination, which draws over 10 million visitors
annually nudged out some of the State’s largest retail centres and
dining districts to score its award-winning trifecta.
CEO of South Bank CorporationJeff Weigh was delighted with the three
accolades and was grateful to the PCA for recognising the precinct’s
overall retail offer, diverse dining options and excellence in
marketing.
“Our South Bank Concierge marketing campaign scored a perfect score of
100 points from the judging panel based on our ability to tap into the
61,000-plus conference delegates visiting the destination annually.
The South Bank Concierge provides a central point of contact for
conference organisers to liaise directly with South Bank Corporation for
hosting conference and event-related initiatives and facilitated
through a comprehensive suite of collateral including guidebooks; PCO
prospectus; website; smartphone app; retailer point of sale materials
and dedicated iPad pod stations set up a strategic locations including
the Brisbane Convention and Exhibition Centre.
Exciting News! The readership of this Magazine has recently passed 5 million. An innovative new way of promoting tourism in the Hunter Valley region of New South Wales in Australia, selected Australian cities and featured overseas countries. Featuring MICE and Corporate Travel news, destinations, hotels, musicals and events. On the right hand side of the page you will find an index of articles by date, by world location, and by popularity. Happy reading!
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