National tourism organisation VisitScotland has teamed up with
Lionsgate UK to promote the country with a new comedy starring Billy
Connolly and David Tennant.
The Scottish comedy legend and former Doctor Who star play a father
and son in the aptly titled What we did on our Holiday, a film
VisitScotland says is a perfect advert for the country’s stunning
scenery and sense of fun.
Written and directed by Andy Hamilton and Guy Jenkin, the duo behind
smash hit BBC comedy Outnumbered, the film sees Doug (Tennant) travel to
the Highlands with his wife Abi (Rosamund Pike) and their three
children to attend the birthday party of Doug’s father, Gordie
(Connolly), where it’s soon clear that when it comes to keeping secrets
under wraps, their children are their biggest liability.
Filmed in locations such as Gairloch and Loch Katrine, Callander,
What we did on our Holiday hits UK cinema screens on 26 September.
The partnership between VisitScotland and Lionsgate UK will involve
joint marketing and PR activity designed to showcase Scotland to the
family market, and will include a social media campaign encouraging
people to share “what they did on their holiday” in Scotland.
Mike Cantlay, Chairman of VisitScotland, said: “The production crew
of What we did on our Holiday have done an amazing job of capturing the
unique peace, tranquility and breathtaking landscapes of Scotland. Our
partnership with Lionsgate UK gives us an excellent platform to make the
most of this excellent opportunity. Scotland never fails to look
stunning on the big screen, and I’m sure this feel-good film will
encourage more cinema goers to come and explore this wonderful country
for themselves.”
Ross Cunningham, Head of Marketing at Lionsgate UK, said: “We are
delighted to partner with VisitScotland for the launch of What we did on
our Holiday. The film is a truly fantastic, comedic heart-warmer, and
really shows Scotland at its stunning best, with beautifully lavish
landscapes that are breathtakingly unique to Scotland.”
VisitScotland research has shown that a fifth of visitors to Scotland
are inspired to come here after seeing the country on film or on
television.
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