Malaysian handicraft store Karyaneka has just launched its very first
online portal and mobile application, which allows customers from around
the world to purchase Malaysian-made handicrafts of outstanding
craftsmanship. This is also to keep up with the trend of online
shopping, while simultaneously promoting Malaysia as a tourist
destination and increasing the country’s tourism revenue.
Karyaneka
teamed up with two leading local e-commerce portals, FashionValet.com
and Groupon.com to offer some of its products to consumers through these
online portals. The full catalogue of its products, which includes
pewter, woodcarving, silver brassware, Malaysian fabrics like songket
and batik, and many more can be found in its existing digital portfolio,
which comprises of its websites www.karyaneka.my and
www.karyanekastore.my.
This initiative was made possible
through its partnership with Tukul Cipta Industri Sdn Bhd (TCI), which
has helped expand Karyaneka’s consumer accessibility via various offline
marketing initiatives. Executive Director of TCI Abdul Munaf Dr. Sultan
believes that this new venture will help the globalisation of the local
arts and crafts industry.
“I believe the idea of bringing
Karyaneka and its merchandise to be marketed virtually and thus
internationally, will be a catalyst to boost demand for Malaysian
handicrafts and merchandise,” Abdul Munaf said. “The virtual market
makes for a greater global market outreach and will create a new demand
curve for the industry,” he added.
TCI will also introduce
Karyaneka through various platforms such as online sales, vending
machines at strategic tourist spots and kiosks, online and offline
catalogue-based sales as well as boutiques in major cities around the
world. Currently, the catalogues are available at all hotel rooms in the
Klang Valley to enable customers and tourists to order and shop from
the convenience of their hotel rooms.
Not to forget is the
Karyaneka mobile app which features the ‘Celebrity Star Pick’ section
where Malaysian personalities and celebrities select and recommend
certain Karyaneka products. This feature is expected to boost sales and
promote Karyaneka’s products among the domestic market.
“Customers
can now gain access to Karyaneka’s merchandise online from their
personal computers, laptops, and other devices such as smartphones and
tablets. The popularity of these devices has gone into the millions, and
this will allow Karyaneka’s online portals to reach out to potential,
as well as returning customers, at any time and from anywhere in the
world,” explained Abdul Munaf.
The initiative aims to bring
Malaysia’s heritage to greater heights internationally, even to London,
Paris and New York City via the Karyaneka International boutique cafés,
which will create a positive impact on Malaysia’s arts and crafts
industry.
For more information, visit Karyaneka’s website at www.karyaneka.my and www.karyanekastore.my.
About Karyaneka
Karyaneka
is the brand name of Syarikat Pemasaran Karyaneka Sdn. Bhd. a Malaysian
registered company which is wholly owned by the Perbadanan Kraftangan
Malaysia or the Malaysian Handicraft Corporation
(www.kraftangan.gov.my), which is an agency under the Ministry of
Tourism and Culture Malaysia (www.motac.gov.my). Karyaneka is the
one-stop brand for all Malaysian premium gifts, souvenirs and
handicrafts. Since 1982, Karyaneka has represented the best of Malaysian
handicraft products from the best Malaysian craftsman and artisans. For
over the last 30 years, Karyaneka has been mandated to develop and
expand the handicrafts industry through the expansion of effective local
and global marketing and sales channels, via the synergistic executions
of events and promotions, and via other initiatives for the purpose of
marketing and selling Malaysian handicrafts to the world.
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