Qantas Launches 'Ausmerica' Campaign

Qantas has announced a major marketing campaign titled 'Ausmerica' to promote the USA as a destination and its extensive network of services to Los Angeles, Dallas and New York.

The campaign, commencing 21 September, will be aired across TV, print, digital channels, outdoor billboards and Qantas properties including airport signage and inflight TV. The Qantas Travelator will also be positioned in Sydney Domestic Terminal 3 showcasing destination images from across America throughout the fuselage.

To support the campaign, Qantas has partnered with Brand USA, the official tourism marketing organisation for the United States of America, to include a trade incentive offering agents the opportunity to win one of 50 places on a week-long mega-famil to the USA in November this year.

Qantas Executive Manager International Sales Mr Stephen Thompson said this is a great opportunity to promote both the destination, our services to the US and reward the trade who continue to book Qantas.

"We're pleased to offer this fantastic incentive and partner with Brand USA to provide the travel trade with a rewarding experience to capitalise on the increasing popularity of the USA for Australian travellers," said Mr Thompson.

"The mega-famil provides us with an opportunity to recognise the Australian travel trade and reward them for their continued support."

Brand USA Strategy Director Australia and New Zealand Joe Ponte said Brand USA is excited to be partnering with Qantas on its first destination America mega-famil.

"We look forward to participants experiencing the breadth of what the USA has to offer by heading to destinations across the USA," said Mr Ponte.

The incentive will commence Saturday 21 September for bookings on all Qantas flights to Hawaii, Dallas, Los Angeles and New York. The top 50 agents will be selected to travel to the US based on volume of sales*.

The winners will be accommodated in five touring groups and will visit a range of destinations including New York, Massachusetts, Florida, Texas, New Orleans and Arizona. The tour will culminate in Los Angeles with a dinner on 24 November.

The campaign will also include a consumer promotion in conjunction with American Express in which customers who book during October have the opportunity to win two Business Class flights and five nights' accommodation in New York City. (See qantas.com for details 1-31 October 2013)

Qantas operates double daily A380 services from Sydney and Melbourne to Los Angeles, a daily B747 service from Brisbane to Los Angeles (effective 2 December), a daily B747 Sydney to New York service and daily B747 Sydney to Dallas service.

Qantas is the only carrier to operate A380 services with four cabins between Australia and the US, and the award winning lie flat Business Skybed onboard its reconfigured B747 services to the US.

Brand USA is the newly created public and private partnership charged with promoting travel to the USA.