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Saturday, 28 March 2026

Discover KwaZulu-Natal: South Africa’s Rising Star for Tourism, Film and Business Events

King Misuzulu kaZwelithini, the monarch of the Zulu nation
A Strong Impression at AIME 2026

At AIME 2026 in Melbourne, global tourism organisations showcased their destinations to the international business events community. Among the standout exhibitors was the KwaZulu-Natal Tourism and Film Authority, whose professionalism and destination offering made a lasting impression.

During the event, I met Veli Mpofu, Business Development & Relations Manager, who provided valuable insights into how KwaZulu-Natal is positioning itself as a leading destination for tourism, film production and MICE opportunities.

What the KwaZulu-Natal Tourism & Film Authority Does

The KwaZulu-Natal Tourism and Film Authority plays a central role in promoting the province of KwaZulu-Natal as a premier destination for both leisure travel and business events. The organisation is responsible for driving tourism growth, supporting the film industry and attracting investment into the region.

Through strategic marketing, industry partnerships and destination development, the authority works to enhance KwaZulu-Natal’s global profile. It also provides support for event planners, filmmakers and travel professionals, ensuring a seamless and rewarding experience.

A Diverse Destination for Tourism and MICE

KwaZulu-Natal offers a unique blend of natural beauty, cultural richness and modern infrastructure, making it an ideal destination for meetings, incentives, conferences and exhibitions. The coastal city of Durban serves as a key hub, featuring international-standard convention centres, beachfront hotels and excellent connectivity.

Beyond Durban, the region offers a wide range of experiences, from the dramatic landscapes of the Drakensberg Mountains to wildlife encounters in renowned game reserves. This diversity allows event organisers to create programs that combine business with unforgettable leisure experiences.

Supporting the Film and Creative Industries

In addition to tourism, the authority plays a significant role in developing KwaZulu-Natal’s film sector. By attracting international productions and supporting local talent, it contributes to the growth of the creative economy.

The province’s varied landscapes, from beaches to mountains, make it an attractive location for filmmakers. The authority provides logistical support, location services and industry connections to facilitate successful productions.

Driving Economic Growth and Investment

The KwaZulu-Natal Tourism and Film Authority is committed to driving economic development through tourism and events. By attracting international conferences, exhibitions and film projects, the organisation generates employment opportunities and stimulates local businesses.

Its collaborative approach with government and private sector partners ensures sustainable growth and long-term benefits for the region.

Why KwaZulu-Natal is a Destination to Watch

KwaZulu-Natal is increasingly gaining recognition on the global stage as a destination that offers both value and diversity. Its combination of world-class facilities, cultural experiences and natural attractions makes it highly appealing to international travellers and event planners.

The authority’s presence at AIME 2026 demonstrated a clear commitment to engaging with global markets and showcasing the region’s potential.

Plan Your Visit to KwaZulu-Natal

Ballito, KwaZulu-Natal, South Africa

For travellers and event planners seeking a destination that delivers authenticity, adventure and professional support, KwaZulu-Natal stands out as a compelling choice. With the backing of the KwaZulu-Natal Tourism and Film Authority, visitors can expect a seamless and enriching experience.

For more information, visit: https://visitkzn-sa.com/welcome/

Veli Mpofu, Business Development & Relations Manager, KwaZulu-Natal Tourism and Film Authority. EMAIL: veli@visitkznsa.com

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