Brisbane Powers the Southern Hemisphere’s Largest Truck Show

A Record-Breaking Showcase in a World-Class Events City

Brisbane has reinforced its position as one of the Southern Hemisphere’s premier business events destinations with the 2025 Brisbane Truck Show, the largest in the event’s history and the biggest of its kind in the region. Delivered by Heavy Vehicle Industry Australia, the landmark event highlighted Brisbane’s exceptional ability to host major conferences, exhibitions and large-scale industry festivals, drawing record attendance and generating global exposure for Queensland’s capital.

With 54,790 attendees across four dynamic days, the event demonstrated why Brisbane is Australia’s hub for the heavy vehicle industry, freight and logistics innovation. Supported by its strong Asia-Pacific connectivity, Brisbane welcomed thousands of domestic and international visitors to a celebration that stretched across the entire city.

A Citywide Celebration of Australia’s Heavy Vehicle Industry

Truck Week 25 transformed the traditional exhibition into a citywide festival, extending far beyond the Brisbane Convention & Exhibition Centre. Activations spread across South Bank, TAFE Queensland and the Brisbane Showgrounds, bringing energy, creativity and community engagement to the Brisbane Truck Show experience.

Live entertainment, industry showcases, heritage truck displays, career pathways, family zones and interactive demonstrations created a vibrant atmosphere throughout the week. Locations such as Little Stanley Street, South Bank Piazza and Rocklea hosted unique experiences including the National Show N’ Shine, boxing events and public displays.

Industry leaders praised the coordinated citywide approach, noting that Brisbane embraced the event at every level. The collaborative support from Brisbane Economic Development Agency, Brisbane City Council, South Bank Corporation, Tourism and Events Queensland and the Queensland Government played a significant role in delivering a seamless and inclusive visitor experience.

Seamless Movement Through a Walkable, Connected City

The Brisbane Truck Show highlighted the advantages of hosting major events in a compact, walkable city where connectivity is at the forefront. The Brisbane Convention & Exhibition Centre sits at the heart of South Bank, surrounded by hotels, cultural attractions, restaurants and public transport. Delegates enjoyed easy transitions between business sessions, networking functions and leisure activities, making event participation smoother and more enjoyable.

Brisbane’s flexible, precinct-style approach enables large events to take over multiple venues and public spaces with ease. With a supportive city infrastructure and a bold, innovative mindset, Brisbane continues to be a preferred destination for major industry events.

BEDA’s Crucial Role in Driving Event Success

The long-standing partnership between Heavy Vehicle Industry Australia and Brisbane Economic Development Agency was central to the success of the 2025 Brisbane Truck Show. BEDA provided extensive support across strategic planning, partner engagement, precinct activation and citywide marketing.

Digital signage, Story Bridge lighting, branded CityCats, screen takeovers and coordinated hospitality partnerships demonstrated Brisbane’s commitment to delivering memorable and cohesive experiences. The united effort across hotels, tourism providers, venues and government partners showcased how Brisbane can bring large-scale ideas to life with confidence and collaboration.

Creating Legacy: Innovation, Workforce and Industry Evolution

The impact of Truck Week 25 extended far beyond economic benefit. Discussions on workforce development, sustainability and innovation were central to the event’s long-term legacy. The Depot, a career hub created with TAFE Queensland, attracted 1,400 students over two days and showcased more than 30 career pathways within the heavy vehicle industry. This engagement is already influencing future workforce opportunities and industry awareness.

Brisbane’s ability to deliver meaningful legacy outcomes, not just logistics, reinforces its status as a world-class host city. The event demonstrated how industry gatherings can empower communities, inspire future leaders and celebrate the cultural identity of a city.

Bring Your Next Event to Brisbane

With its unmatched connectivity, collaborative city culture and proven capability for hosting major international events, Brisbane continues to rise as one of the region’s top business events destinations. The success of the 2025 Brisbane Truck Show shows exactly what’s possible when a city brings innovation, ambition and community engagement together.

To explore how Brisbane can elevate your next event, contact Brisbane Economic Development Agency’s Business Events team at businessevents@brisbane-eda.com.au
Website: https://choose.brisbane.qld.au

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