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Domestic and international travelers tour the Hoan Kiem District, Ha Noi. Photo: Chien Cong/The Hanoi Times |
Record Number of International Visitors
Of the total visitors, 5.7 million were international tourists, surpassing the city’s target of 5.5 million for 2024. This figure represents an impressive 36% increase compared to the same period last year. Hanoi's international appeal has been driven by effective promotional campaigns targeting key international markets such as South Korea, Japan, Egypt, and South Africa, highlighting the city’s reputation for safety, friendly hospitality, high-quality services, and diverse attractions.
Strong Domestic Tourism Growth
Domestic tourism also showed solid growth, with 19.7 million Vietnamese travelers visiting Hanoi, a 6.3% increase compared to 2023. This strong performance reflects the city’s status as a popular destination for both local and international tourists.
In November alone, Hanoi attracted 2.2 million tourists, with 680,800 international visitors and 1.5 million domestic tourists. This marked a 16% annual growth, including a 28.4% increase in international arrivals. The city’s accommodation sector also performed well, with a 14% increase in the average hotel occupancy rate, which reached 67% compared to November 2023.
Tourism Revenue Soars
The influx of visitors has resulted in significant economic benefits, with Hanoi’s tourism revenue reaching nearly VND 100 trillion (US$4.1 billion) in the first 11 months of 2024, reflecting an 18% increase over the same period in 2023. The city’s expanding tourism infrastructure, which includes over 3,700 accommodation facilities with approximately 71,200 rooms, is helping to meet the growing demand from both domestic and international visitors.
Innovative Tourism Promotion and Diversification
To build on this success, Hanoi has been proactive in promoting its tourism offerings. Nguyen Anh Duong, Director of the Hanoi Investment, Trade, and Tourism Promotion Center, noted that the city has focused on showcasing its unique attractions through targeted promotional campaigns. These efforts have helped raise the city’s profile as a top destination for cultural exploration, culinary experiences, and historical discovery.
Looking ahead, Hanoi plans to continue its innovative approach to tourism management. The city will focus on preserving its culturally significant sites, such as the Huong Son Complex in My Duc District, while also exploring new forms of tourism. Dang Huong Giang, Director of the Hanoi Department of Tourism, highlighted the city’s ongoing efforts to develop rural tourism. Pilot programs in Tich Giang Commune (Phuc Tho District) will introduce visitors to authentic rural experiences, while training workshops on community-based tourism will be held in districts like Gia Lam, Quoc Oai, and Me Linh.
Looking to the Future: Sustainable Growth
Hanoi’s future tourism strategy focuses on sustainability and the preservation of cultural heritage. The city's efforts to diversify tourism offerings will continue, with a particular emphasis on expanding agricultural and rural tourism as well as integrating community-based tourism initiatives to foster local economic development.
By combining preservation with innovation, Hanoi aims to create a sustainable tourism model that will support the city’s socio-economic growth while maintaining its status as a world-class destination.
Tags: Hanoi, International Visitors, Domestic Tourists, Tourism Revenue, Sustainable Tourism, Vietnam Travel
