Season of Splash: MTF 2024’s Visionary Leap in Tourism

April in the Greater Mekong Subregion is a season of rebirth and transformation. Communities throughout the GMS celebrate their traditional New Year with a splash: Thailand’s Songkran, Myanmar’s Thingyan, Lao PDR’s Pi Mai, and Cambodia’s Sankranta welcome locals and tourists with torrents of water and merriment.

Appropriately, tourism transformation is on the agenda this splashy season. On 23-25 April, we’ll be brainstorming visionary ideas at the Mekong Tourism Forum (MTF) 2024, happening in the historic city of Lijiang, China PRC.

The keynote speech – titled “Visionary Journeys Redefining Tomorrow’s Travel” – will preview the future of GMS travel, particularly the post-pandemic shift towards sustainable and conscious tourism.

Our panel discussions will integrate a variety of tourism visions. There’s "Crossing Bridges, Building Connections for Cultural Integration and Prosperity": a panel discussion on how embracing diverse cultures can lead to more inclusive and sustainable tourism practices.

Then there’s “Unleashing Potential: Enhancing International Cooperation to Propel Tourism Growth”: a panel discussion that covers the benefits and challenges of regional collaboration, including economic growth, environmental sustainability, fair distribution, and travel facilitation.

Shape the future of tourism with us in Lijiang. Sign up now for free at mekongtourism.org.