Sunday, 18 June 2023

Holiday blues: Why Aussies are feeling regret after a trip

Bridge to Nowhere
Australians are avid travellers, but holiday planning is leaving them stressed. With almost half (44%) finding it frustrating to plan their itinerary, and a third (35%) admitting they don’t know where to start[1].

All this stress is not only impacting Australians’ spontaneity while on holiday (24%), it is also causing post-holiday regret – with 1 in 5 (20%) admitting they did not have an authentic experience.

Australians are craving a more enriching experience while travelling.[2] The missing ingredient? A local recommendation – with the majority (86%) wishing they had these before their trip. It may seem obvious, but surprisingly more than half (57%) of Australians don’t consider this while planning their trip.

When local recommendations were given, Australians felt it made their trip better and they were able to discover more hidden gems (69%) or try an experience they wouldn’t have otherwise (68%).

The Local Lens Series

It’s undeniable – Australians would love a local lens or recommendation before their trip (86%). Only a 3-hour flight away, New Zealand is ready to invite manuhiri (visitors) to discover unexpected gems, often thanks to a local recommendation, and the manaakitanga (a Māori expression of deep hospitality and reciprocity) of locals.

From top tips for road tripping the Central North Island to the ultimate guide of the South Island’s West Coast – Kiwi locals have insider knowledge that is ready to be unlocked when planning or booking a trip to Aotearoa.

To avoid those post-holiday regrets here are some Kiwi insider tips and secret spots in Aotearoa:

To uncover more about New Zealand, visit newzealand.com OR @purenewzealand.

*Source: Hailee Amalfi, Eleven PR Sydney, hailee.amalfi@elevenpr.com.au

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