Delivered in partnership with Blue Mountains Council, the campaign has been made possible through the Federal and NSW Governments' Bushfire Local Economic Recovery Fund.
It targets domestic and international visitors who are unaware of the breadth of visitor experiences the region has to offer.
The campaign highlights activities for every season and reason, including canyoning, apple picking, horseback riding, ice skating, dining, art galleries, health, relaxation and more.
Blue Mountains Tourism president Jason Cronshaw said: "The Blue Mountains has been a fantastic magnet for visitors from around the world for more than a century, but that doesn’t mean we should stay the same. Our new branding is fresh and vibrant and reflective of the 21st century world we are blessed to live in.’'
BMT marketing manager Colleen Kanzora said: "I bet there will be some discoveries even for long-time locals. I’m really pleased to share that this campaign was created by Blue Mountains-based creative company Kin Things, keeping this grant funding local."
Watch the brand campaign here.
LEARN MORE
*Source: Destination NSW
No comments:
Post a Comment