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| Leaders of MOCST and Khanh Hoa Province at the Photo Exhibition (Photo: Khanh Hoa Online) |
The Khanh Hoa Provincial People's Committee coordinated with the Ministry of Culture, Sports and Tourism (MOCST) to organise the International Conference on Investment Promotion for the Development of Tourism Brand through Cinema 2023.
Attending the conference were MOCST’s Minister Nguyen Van Hung; Secretary of Khanh Hoa Provincial Party Committee Nguyen Hai Ninh; MOCST’s Deputy Minister Ta Quang Dong; Chairman of Khanh Hoa Provincial People’s Committee Nguyen Tan Tuan and representatives of leaders of ministries and central agencies, leaders of the Provincial People's Committee, Provincial People's Council and departments, and branches of Khanh Hoa Province and 150 delegates who are corporations, enterprises across the country, film producers, directors, screenwriters, actors.
Giving his opening remarks, Mr. Nguyen Tan Tuan - Chairman of Khanh Hoa Provincial People’s Committee said, to promote the tourism as a spearhead economic sector, in recent years, the province has built policies to encourage and support the attraction of investment in the tourism sector, including investors and film producers, contributing to enhance the value of the destination image as well as create an impression mark of Nha Trang - Khanh Hoa tourism brand in the region and in the world. The conference is an opportunity for business partners, domestic and foreign investors to have a comprehensive and in-depth view of Khanh Hoa's potential, strengths and development expectations, as well as give suggestions and recommendations to help the province develop.
Speaking at the conference, MOCST’s Minister Nguyen Van Hung stated, Vietnam is a country that possesses many beautiful natural landscapes, rich in history - culture, and is an ideal destination for domestic and international filmmakers. This is an occasion for managers, filmmakers, artists... exchange and present ideas and initiatives on how to combine tourism and cinema effectively, strengthening the promotion of national tourism image, tourist destinations of Vietnam in general and Khanh Hoa Province in particular.
Tourism is considered as a "smokeless industry", making an increasingly large contribution and playing an important role in the economy of many countries. Developing green and sustainable tourism on the basis of preserving and promoting traditional cultural values in association with environmental protection is the development trend of the times. Tourism is also a bridge between tradition and modernity, between nations and cultures around the world, emphasises MOCST’s Minister Nguyen Van Hung.
Before the Covid-19 pandemic, tourism's contribution to GDP reached 9.2% in 2019. Cultural industries also contribute about 3.6% to GDP. Initially, the cultural industries have also created tourism effects, increasing the local brand value. The movie “Dear Brother” or Yellow flowers on the green grass by Director Victor Vu has awakened the potential of the land of Phu Yen, the neighbour of the famous sea tourism centres of Nha Trang - Khanh Hoa and Quy Nhon - Binh Dinh. The movie “Kong: Skull Island” was filmed in Ninh Binh and has a huge contribution to introduce the attractiveness of the local’s tourism…
Recently, the movie “A Tourist’s Guide to Love” was filmed by Netflix in iconic Vietnamese destinations including Ha Noi, Ho Chi Minh City, Da Nang, Hoi An, and Ha Giang, after only four days of premiere, it entered the third position of the most watched English-language film globally with 13.4 million hours of viewing; in the top 10 most watched movies in Vietnam as well as 77 countries around the globe. This is the most vivid proof of the attraction, attracting global audiences with the natural scenery, cultural beauty and people of Vietnam.
MOCST’s Minister Nguyen Van Hung suggested businesses, investors and relevant units under the Ministry of Culture, Sports and Tourism promote cooperation in linking cinema with tourism promotion. Creating the most favourable conditions in terms of procedures for foreign film crews to come to Vietnam; preferential policies on taxes and fees; attracting investment in building professional film studios; the coordination between localities, tourism businesses and film crews to effectively promote tourism from cinema; the synchronisation between the tourism promotion plan and the film production plan, exhibition activities…
At the conference, delegates were introduced about the potential and strengths of Khanh Hoa Province’s tourism, a number of typical tourism products of Nha Trang - Khanh Hoa - which can be used as images promoting tourism through cinema; preferential policies, supporting domestic and international film producers to make films in Khanh Hoa Province; views and commitments, funding appropriate film projects when implemented in Khanh Hoa Province…
Previously, in the framework of the programme, on 16th June 2023, in Khanh Hoa, the Forum “Vietnam’s Tourism and Cinema - Connect to fly high” took place. On the same day, the Opening Ceremony of the Film screening program “Khanh Hoa’s Imprint through Cinema" took place at cinemas: Lotte Cinema Nha Trang Tran Phu, CGV Nha Trang, Galaxy Cineplex Nha Trang. Besides, the program is also screened at outdoor public places in Cam Lam, Khanh Vinh, Khanh Son districts, Ninh Hoa town from 15th to 18th June.
There are 5 movies with scenes shot in Khanh Hoa to be screened at the programme: Brilliant Kisses; Mother in Law; The Lady Assassin; Sơn ca trong thành phố (Nightingale in the city); Tự thú trước bình minh (Confession before dawn). There are also 3 animated films produced by Vietnam Animation Studio: Meaningful Summer Vacation; the tail of Mama’s boy; Red-nosed cat warrior.
At 2/4 Square, Nha Trang City, the Opening Ceremony of the Photo Exhibition “Travelling Across Cinematic Frames” and “Khanh Hoa - Your Destination” also took place. There are nearly 400 photos showing the beauty of Vietnam in general and Khanh Hoa in particular. In which, the Exhibition “Travelling Across Cinematic Frames” and “Khanh Hoa - Your Destination” has more than 300 beautiful background images in the film were shot in 12 provinces and cities of Vietnam (Ha Noi, Ha Giang, Ninh Binh, Quang Ninh, Quang Binh, Thua Thien Hue, Quang Nam, Phu Yen, Khanh Hoa, Can Tho, Ho Chi Minh City, Dong Thap) kept by the Vietnam Film Institute.
*Source: Tourism Information Technology Center
Tags: MOCST, Minister, Nguyen Van Hung, conference, tourism, cinema, tourism promotion, Nha Trang, Khanh Hoa, photo exhibition,
Attending the conference were MOCST’s Minister Nguyen Van Hung; Secretary of Khanh Hoa Provincial Party Committee Nguyen Hai Ninh; MOCST’s Deputy Minister Ta Quang Dong; Chairman of Khanh Hoa Provincial People’s Committee Nguyen Tan Tuan and representatives of leaders of ministries and central agencies, leaders of the Provincial People's Committee, Provincial People's Council and departments, and branches of Khanh Hoa Province and 150 delegates who are corporations, enterprises across the country, film producers, directors, screenwriters, actors.
Giving his opening remarks, Mr. Nguyen Tan Tuan - Chairman of Khanh Hoa Provincial People’s Committee said, to promote the tourism as a spearhead economic sector, in recent years, the province has built policies to encourage and support the attraction of investment in the tourism sector, including investors and film producers, contributing to enhance the value of the destination image as well as create an impression mark of Nha Trang - Khanh Hoa tourism brand in the region and in the world. The conference is an opportunity for business partners, domestic and foreign investors to have a comprehensive and in-depth view of Khanh Hoa's potential, strengths and development expectations, as well as give suggestions and recommendations to help the province develop.
Speaking at the conference, MOCST’s Minister Nguyen Van Hung stated, Vietnam is a country that possesses many beautiful natural landscapes, rich in history - culture, and is an ideal destination for domestic and international filmmakers. This is an occasion for managers, filmmakers, artists... exchange and present ideas and initiatives on how to combine tourism and cinema effectively, strengthening the promotion of national tourism image, tourist destinations of Vietnam in general and Khanh Hoa Province in particular.
Tourism is considered as a "smokeless industry", making an increasingly large contribution and playing an important role in the economy of many countries. Developing green and sustainable tourism on the basis of preserving and promoting traditional cultural values in association with environmental protection is the development trend of the times. Tourism is also a bridge between tradition and modernity, between nations and cultures around the world, emphasises MOCST’s Minister Nguyen Van Hung.
Before the Covid-19 pandemic, tourism's contribution to GDP reached 9.2% in 2019. Cultural industries also contribute about 3.6% to GDP. Initially, the cultural industries have also created tourism effects, increasing the local brand value. The movie “Dear Brother” or Yellow flowers on the green grass by Director Victor Vu has awakened the potential of the land of Phu Yen, the neighbour of the famous sea tourism centres of Nha Trang - Khanh Hoa and Quy Nhon - Binh Dinh. The movie “Kong: Skull Island” was filmed in Ninh Binh and has a huge contribution to introduce the attractiveness of the local’s tourism…
Recently, the movie “A Tourist’s Guide to Love” was filmed by Netflix in iconic Vietnamese destinations including Ha Noi, Ho Chi Minh City, Da Nang, Hoi An, and Ha Giang, after only four days of premiere, it entered the third position of the most watched English-language film globally with 13.4 million hours of viewing; in the top 10 most watched movies in Vietnam as well as 77 countries around the globe. This is the most vivid proof of the attraction, attracting global audiences with the natural scenery, cultural beauty and people of Vietnam.
MOCST’s Minister Nguyen Van Hung suggested businesses, investors and relevant units under the Ministry of Culture, Sports and Tourism promote cooperation in linking cinema with tourism promotion. Creating the most favourable conditions in terms of procedures for foreign film crews to come to Vietnam; preferential policies on taxes and fees; attracting investment in building professional film studios; the coordination between localities, tourism businesses and film crews to effectively promote tourism from cinema; the synchronisation between the tourism promotion plan and the film production plan, exhibition activities…
At the conference, delegates were introduced about the potential and strengths of Khanh Hoa Province’s tourism, a number of typical tourism products of Nha Trang - Khanh Hoa - which can be used as images promoting tourism through cinema; preferential policies, supporting domestic and international film producers to make films in Khanh Hoa Province; views and commitments, funding appropriate film projects when implemented in Khanh Hoa Province…
Previously, in the framework of the programme, on 16th June 2023, in Khanh Hoa, the Forum “Vietnam’s Tourism and Cinema - Connect to fly high” took place. On the same day, the Opening Ceremony of the Film screening program “Khanh Hoa’s Imprint through Cinema" took place at cinemas: Lotte Cinema Nha Trang Tran Phu, CGV Nha Trang, Galaxy Cineplex Nha Trang. Besides, the program is also screened at outdoor public places in Cam Lam, Khanh Vinh, Khanh Son districts, Ninh Hoa town from 15th to 18th June.
There are 5 movies with scenes shot in Khanh Hoa to be screened at the programme: Brilliant Kisses; Mother in Law; The Lady Assassin; Sơn ca trong thành phố (Nightingale in the city); Tự thú trước bình minh (Confession before dawn). There are also 3 animated films produced by Vietnam Animation Studio: Meaningful Summer Vacation; the tail of Mama’s boy; Red-nosed cat warrior.
At 2/4 Square, Nha Trang City, the Opening Ceremony of the Photo Exhibition “Travelling Across Cinematic Frames” and “Khanh Hoa - Your Destination” also took place. There are nearly 400 photos showing the beauty of Vietnam in general and Khanh Hoa in particular. In which, the Exhibition “Travelling Across Cinematic Frames” and “Khanh Hoa - Your Destination” has more than 300 beautiful background images in the film were shot in 12 provinces and cities of Vietnam (Ha Noi, Ha Giang, Ninh Binh, Quang Ninh, Quang Binh, Thua Thien Hue, Quang Nam, Phu Yen, Khanh Hoa, Can Tho, Ho Chi Minh City, Dong Thap) kept by the Vietnam Film Institute.
*Source: Tourism Information Technology Center
Tags: MOCST, Minister, Nguyen Van Hung, conference, tourism, cinema, tourism promotion, Nha Trang, Khanh Hoa, photo exhibition,
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