Global travel industry to arrive on the Gold Coast

The tourism industry's premier event, the Australian Tourism Exchange (ATE), is just hours away from kicking off formalities, with pre-event familiarisations already underway across the state. Delivered by Tourism Australia in partnership with TEQ and supported by Destination Gold Coast, around 2,500 delegates from 30 countries across the globe will be on the Gold Coast to take part in approximately 38,000 one-on-one business appointments.

The official media program begins this weekend, welcoming one of the largest contingents of media in ATE’s history and the largest post-COVID-19 travel media program staged in Australia. That will be followed by the trade program which begins Monday, running through to Thursday.

As usual, Queensland is bringing the largest contingent of any state or territory and TEQ's Queensland stand will bring to life all of the state's unique tourism experiences. TEQ also has significant activities planned to make the most of the opportunity to showcase everything about Queensland. In what is believed to be an ATE first, TEQ's stand has been confirmed by EarthCheck for 'Responsible Event Activation' based on sustainability criteria and has also been designed in consultation with Get Skilled Access to ensure it is accessible for all.

ATE is the industry's premier opportunity through hundreds of business meetings to contract products for inclusion in holiday packages sold overseas, setting up a longer-term pipeline of international visitors in coming years.

Watch for our daily ATE updates next week on TEQ's LinkedIn account and feel free to share through your channels.

*Source: Tourism and Events Queensland