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| ‘Bucket List Travel to Australia’ |
The brand-new reality series, titled ‘Bucket List Travel to Australia’, could generate up to $40 million in publicity for Queensland destinations, airing to South Korea’s near 52 million residents.
South Korea was Queensland’s sixth largest visitor country by spend before the pandemic, delivering $250 million per year for the visitor economy and bringing 74,000 travellers in 2019.
The initiative is a partnership between TEQ, Tourism Australia, Brisbane Economic Development Agency, Destination Gold Coast and Tourism Tropical North Queensland.
The announcement comes as ‘Team Queensland’ (pictured above) complete a five-day trade mission in South Korea and Japan, promoting the state to key distribution partners and international stakeholders. Find out more about the Korean market below.
Image (L-R): Jinha Joh (Account Director Korea at Tourism Australia), Leanne Coddington (Chief Executive Officer at Tourism and Events Queensland), Mr. Jiwon Lee (Television Producer, SBS), Juliet Alabaster (Chief Operating Officer at Brisbane Economic Development Agency) and Patricia O'Callaghan (Chief Executive Officer at Destination Gold Coast).
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