Wednesday, 13 October 2021

New Winter Campaign Puts Canada at Top of US Traveller’s Winter Bucket Lists

Canada is the Home of Winter
We are thrilled to announce the launch of our Canada is the Home of Winter campaign for the US Market. This pilot initiative is in partnership with Destination British Columbia, Travel Alberta and Tourism Quebec to build a winter & ski campaign pilot in four US states; California, New York, New Jersey and Texas.

This campaign is designed to make Canada known as the winter destination and put Canada at the top of US travellers’ winter bucket lists, by showcasing our world-class winter culture. Running now through to December 15th, the campaign will drive consumers to the Canada is the Home of Winter hub on our consumer website

We are excited to share Canada’s iconic winter experiences with the world!

Destination Canada
Additional resources from Destination Canada so you can stay up to date on the latest from our team:
  • Canada Meetings newsletter for up-to-date business events news: Subscribe here.
  • Consumer site for Canada Nice content and inspiration for travellers. Visit here.

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