With the majority of state borders open, this latest marketing push encourages Australians - who are in a position to do so - to take the opportunity to reconnect with friends and family while enjoying one of the many experiences on offer across Australia.
Federal Tourism Minister Simon Birmingham said gifting a tourism experience would provide an opportunity for people to spend quality time with loved ones, while also providing a much-needed boost for Australia’s hard-hit tourism industry.
“Australia is lucky enough to be home to some of the most unique and wonderful experiences, but with many of our top attractions most popular with international visitors, we need Australians to help fill the void until our international borders re-open again,” Mr Birmingham said.
“By visiting a tourist attraction or an experience you will be supporting tourism jobs and also the thousands of tourism businesses across Australia that have done it so incredibly tough this year.”
Tourism Australia Managing Director Phillipa Harrison said the recent re-opening of key borders meant that the latest phase of its Holiday Here This Year campaign was able to feature every Australian state and territory.
“This is such a special time of the year to connect with our family and friends. And after the year we’ve had - with lockdowns, working from home and physical distancing - we know there’s a lot of Australians out there just itching to get out and spend quality time with those most close to them,” Ms Harrison said.
The ‘Holiday Gifting’ will be rolled out across a range of channels including radio, Out Of Home, social media and digital, with assets also being made available to industry to use in their own marketing initiatives. More information on the campaign can be found here.
Website: www.theholidayandtravelmagazine.blogspot.com.au
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