INDONESIA MEDIA BRIEFING AT ASEAN TOURISM FORUM (ATF) 2020

The Ministry of Tourism of The Republic of Indonesia is honoured and proud to join our ASEAN member countries in Bandar Seri Begawan - Brunei Darussalam on the occasion of ASEAN Tourism Forum (ATF) 2020. We congratulate the Brunei Darussalam for hosting this important regional tourism forum.

Indonesia is fully in accord with this year's ATF theme as “ASEAN: Together Towards a Next Generation of Travel”, means that the ASEAN region will be preparing together with new perspectives and innovations to face the phenomenal rate of urbanisation development, technological advancements, and economic turnaround that grows rapidly. That means intra-ASEAN cooperation is not only the responsibility of the government but, also for industries that is necessary to understand the tourism potential differentiation, market knowledge sharing, and equalising regional tourism standards to the highest level.

The Ministry of Tourism and Creative Economy, through this event, hopes that the involved industries can optimally take advantage of the event, with:
1) following the growth of the market and competitors in the international business world
2) get to know the dynamics and demands of changing travel patterns, demographics, behaviour, and preferences.
3) conduct an optimal and up-to-date tourism promotion
4) build a broad and active business network
5) being innovative in marketing tourism products

Tourism Arrivals Achievements 2019
Tourism in Indonesia is moving forward to a positive outcome in 2019. Based on tourist arrivals to statistics from January to November 2019 the number of international visitors has reached 14,915,610 or 3.55% increase compared to the same period in 2018

Top Market Regions
1) ASEAN 5,747,660 (18.11%)
2) Asia 4,847,836 (-9.93%)
3) Middle East 246,392 (-0.13%)
4) Europe 1,925,039 (2.99%)
5) America 591,312 to (14.03%)
6) Oceania 1,471,878 (1.90%)
7) Africa 85,493 (10.54%)

Top 5 entry points
1) Ngurah (Bali) 5,710,467 (3.26%)
2) Soekarno-Hatta (Banten/Jakarta) 2 ,244,504 (-13.33%)
3) Batam (Riau Islands) 1,758,648 (6.32%)
4) Tanjung Uban (Riau Islands) 5 75,532 (24.81%)
5) Juanda (East Java) 227,659 (-22.54%)

A number of efforts have been made by the Indonesian Tourism Ministry in order to achieve the 16.3 million international visitors as previous year target from Marketing Strategy, Tourism Human Resources Development and Priority Destination Development.

A. Marketing
In order to optimise the number of foreign visits and foreign exchange earnings in the previous year, the Ministry of Tourism made formula strategy namely Super Extraordinary, Extraordinary and Ordinary

1) Ordinary program is a program that has been successfully carried out in previous years namely, BAS (Branding, Advertising and Selling) promotion program

2) Extra Ordinary program is a new program launched in 2018, name the Incentive (airlines), Hot Deals and Competing Destination Model (the free are abbreviated to HIC). It is called extraordinary because the program uses breakthrough and innovative methods.

3) super Extra Ordinary Program is a special program which is intentionally kept as the ultimate weapon to achieve the end target of 20 million foreign tourists this year. Super Extra Ordinary program consists of three programs: Border Tourism, Tourism Hub and Low Cost Terminal (abbreviated to BHL).

B. Human Resource Development
Tourism is about people. Thus, investing in tourism human resources will bring future economic benefit to the industries. In 2019, Indonesia Tourism Ministry has targeted 500,000 tourism professionals to be certified and this target has been achieved, both independently and through government support. Certification for the tour leader and tour guide, hotel and restaurant and spa are made so that our tourism professional workers can increase their competitiveness in the global era.

C. Destination
The Ministry of Tourism and Creative Energy, Republic of Indonesia has formulated policies and completed potential mapping in order to develop tourism products, which namely are 5 Super Priority Destinations.

1) Tobas Lake (North Sumatra)
2) Borobudur (Central Java)
3) Mandalika (West Nusa Tenggara)
4) Labuan Bajo (East Nusa Tenggara)
5) Likupang (North Sulawesi)

Numerous developments in 5 Super Priority Destinations have been done and in an ongoing process starting from preparation of highway road, homestay, tourism infrastructure inside and outside the destinations and increasing air connectivity. Development is targeted to be completed in 2020, and there will be a massive promotion in the following year. We are confident not only to break another record in Visitor arrivals but also increased the total length of stay which may come from more quality travel experience

Looking Ahead
Indonesia's focus to develop tourism based on five main values as they are reflected now mid-term development plan from 2020 to 2024. Those main values are
1) Sustainable tourism
2) Skilled tourism professionals
3) Tourists’ experience satisfaction
4) Diversification of tourism products and services, and
5) Adoption of technology in tourism

Those values are in line with the ongoing discussion in ASEAN and being intensively discussed through the committee. Therefore, we commit to supporting the work of the tourism committee while at the same time look for opportunities to incorporate creative economy into tourism development in our region.

For more information please visit www.indonesia.travel

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