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Friday 15 March 2019

Accor Is Positioned as Global Leader in the Lifestyle Sector

2018, a record year for Accor in terms of hotel development

In figures!

A record portfolio of almost 4,800 hotels and 704,000 rooms in over 100 countries.
An unrivalled pipeline of 198,000 rooms, representing 1,118 hotels.
A record 480 hotels signed with 70,000 rooms
Record organic growth with 300 hotels and 44,000 rooms
Record acquisitions with 287 hotels and 56,000 rooms
The Group opened 587 hotels representing 100,000 rooms in 2018, an unprecedented number in Accor's history

With 100,000 guestrooms opened in 2018 – including organic growth and acquisitions – the Group consolidated its presence and international leadership in the fastest growing markets with strong, iconic and complementary brands, with the ability to meet all expectations, including those of customers and owners.

Accor strengthened its development momentum and posted a record performance level with almost 500 hotels signed in 2018, representing 110 more hotels signed in comparison with 2017.

Gaurav Bhushan, Chief Development Officer at Accor, commented, “Once again this year, the Group has proved its capacity to push its own limits. Just one year ago, Accor consolidated its international footprint by passing the symbolic milestone of 100 countries. Never in its history had Accor opened as many hotels as in 2018. The Group also dramatically strengthened its position in the Lifestyle sector. In a very short time, our teams have successfully assembled a strong and comprehensive brand portfolio in this market, thereby responding to very high demand across all segments for brands from economy to luxury.”

Positioning across all segments which comes alive with 10 lifestyle brands to be developed internationally

Travelers are always more attuned to unique brands, with strong personalities, that are simultaneously urban working environments and places to socialize and enjoy new experiences. Seeing works of art, tasting original dishes and cocktails, enjoying the scent of floral bouquets and essential oils, touching fine wood and touchscreens - the lifestyle market continues to grow and has the most important growth in the industry, and Accor is awakening our 5 senses through ground-breaking experiences. Each brand is positioned in a clearly distinct space. Accor's lifestyle hotels are welcoming and modern locations that offer:

Unique destinations
Bold interiors, often created by renowned designers
Open living spaces for working, socializing and enjoying new experiences
Music and entertainment
Friendly, open and informal teams
And a rich and varied F&B offering, which represents a significant part of the hotel's revenue: restaurant concepts, bars, clubs, mixology lounges, etc., in spaces opening out onto the city: on terraces and rooftops

Good to know!

At Accor, ten brands, from luxury to economy, offer lifestyle experiences: Delano, SLS, SO/, The House of Originals, Mondrian, 25Hours, Hyde, Mama Shelter, Tribe and Jo&Joe.
A portfolio of 100 hotels and 20, 000 rooms (network and pipeline) – the Group is now positioned as joint leader in the lifestyle sector worldwide.
SO/ is enjoying extraordinary growth with 13 hotels in the planning stage, in addition to the 8 existing hotels in 2018, which will represent a network of over 20 hotels & 3,700 rooms by 2023.

Overview of the 14 hotel brands which joined the Accor universe in 2018 (in chronological order of acquisition, figures from end of 2018)

In a very short time, Accor has successfully assembled a strong and comprehensive brand portfolio, enabling it to take care of its customers across all segments, from luxury to economy. With the purchase of 14 prestigious brands in 2018, the Group has continued to grow strongly and plans to advance the expansion of its portfolio, notably with the development of brands on a global scale and by consolidating its leadership in key markets and segments.

Atton Hoteles:

10 hotels – 2,013 rooms – 4 countries - 3 hotels under development

Mantra with the brands Art Series, Peppers, Mantra and Breakfree:

137 hotels & 24,664 rooms – 3 countries – 9 hotels under development

Mantis:

28 hotels – 587 rooms – 11 countries – 10 hotels under development

Mövenpick Hotels & Resorts:

86 hotels – 21,259 rooms – 25 countries – 52 hotels under development

21C Museum Hotels:

10 hotels that are joining the MGallery collection

sbe with the brands Delano, SLS, The House of Originals, Mondrian & Hyde:

18 hotels - 6,662 rooms - 17 hotels & 3,034 rooms under developpement. sbe also boasts and develops residential products.

Tribe:

One 126-room hotel in Australia – 10 scheduled openings with 1,700 rooms in Europe and Asia Pacific, 50 hotels being under negotiation worldwide.

Major opening and signings throughout 2018

“The signings in 2018 will translate into record openings across all segments, in particular with Raffles, which will open its first hotel in the United States, the SO/ brand, which will become established in several attractive regions, as well as some great new hotel openings in the midscale and economy segments.” said Gaurav Bhushan, Chief Development Officer at Accor.

Asia-Pacific: The Group has established its leadership with more than 500 hotels and almost 100,000 rooms in the pipeline as well as the symbolic signing of the brand's first Orient Express hotel in Bangkok (154 rooms)