Chinese Visitation Soars at Eureka Skydeck 88

Eureka Skydeck

Considered one of the best observation decks in the Asia-Pacific, Eureka Skydeck 88 has become a Melbourne “must-see” attraction for one of the city's biggest group of overseas visitors, the Chinese market.

Since opening in 2007, Eureka Skydeck has welcomed hundreds of thousands of Chinese visitors, both international and domestic. In 2014, Eureka Skydeck saw a 30% increase in Chinese visitors, making China its fastest growing international market.

Located on the 88th floor of Eureka Tower, Eureka Skydeck's location appeals to Chinese visitors as the number 8 is considered a symbol of luck and prosperity in Chinese culture.

Providing panoramic views of Melbourne with a spectacular outlook over the city's famous tourist attractions and landmarks, the popular observation deck offers complementary visitor guide booklets in simplified and traditional Chinese and employs Chinese speaking staff to enhance the visitor experience. Directional signage in Mandarin has also been incorporated around the Skydeck itself for visiting Chinese groups and tourists. The Skydeck continues to employ the services of a Chinese representative based in Shanghai to assist with sales and marketing activities to better nurture and promote the Skydeck to the Chinese market.

Further supporting communication to the Chinese market, the Skydeck is active on Chinese social media, engagement the Chinese market through Sina Weibo and Wehcat. With close to 3000 and 1000 followers respectively the Skydeck is connecting with fans globally and sharing amazing images and information about Melbourne and Eureka Tower.

Eureka Skydeck celebrates Melbourne's rich Chinese culture during Chinese New Year every year with special luna year new festivities.

Looking to the future, the Skydeck aims to further retain its success with the Chinese leisure market by introducing an iPhone/iPad app as well as a Chinese website to better communicate to potential visitors and tour operators.

Having actively engaged the Chinese market for eight years, Eureka Skydeck is deeply invested in continuing to grow Chinese visitor numbers and the growth of Australia's inbound tourism generally.

Nothing you have ever experiences will prepare you for the awe inspiring views frmt he Southern Hemisphere's highest viewing platform. Eureka Skydeck 88 is home to the world's only 'Edge Experience', a glass cube which projects 3 metres out from the building – with you inside! Located in Southbank at the top of Eureka Tower, Skydeck 88 is an experience above all else. Eureka Skydeck operates from 10am to 10pm daily (last entry 9:30pm).