20 MILLION VISITS FOR DESTINATION NSW'S CONSUMER WEBSITES

With the aim of driving more leads to the tourism and events industry in NSW, Destination NSW has notched up more than 20 million visits across Visitnsw.com, Sydney.com and Vividsydney.com in just 12 months, making NSW the number one State Tourism Organisation for website traffic.

Destination NSW Chief Executive Officer, Sandra Chipchase, said, “Of the record 20 million visits, almost 4.9 million leads for industry were generated, which is great news for tourism in this State.”

“We are also the fifth largest destination and accommodation website in Australia, with the first four spots occupied by large national booking websites: TripAdvisor; Booking.com; Agoda.com; and Stayz.com.

“Destination NSW’s Facebook pages have also attracted over 1.8 million fans and over 1.3 million Google+ circle followers.

“These results proved that digital innovation and leadership, which are key priorities of the NSW Government’s Visitor Economy Industry Action Plan, are clearly being delivered by Destination NSW,” she said.