DESTINATION NSW PARTNERS WITH HOTELCLUB TO SHOWCASE SYDNEY'S WINTER GEMS

For the first time, the NSW Government's tourism and major events agency Destination NSW has partnered with HotelClub, an online travel booking community of 1.2 million members, to promote travel to Sydney this winter.

Deputy Premier and Minister for Tourism and Major Events Andrew Stoner, said the digital campaign features new video content of Sydney, hosted by architect and Channel Seven's House Rules judge Joe Snell.

“Mr Snell gives the viewer a local's insight into 'Sydney by day' and 'Sydney by night' showing that there is much more to see and do in Sydney than just visiting the renowned icons and also to encourage repeat visitation,” Mr Stoner said.

In addition to bespoke video content, HotelClub will also run a fully integrated, cross platform digital media campaign designed to educate, engage and influence its highly loyal travel savvy members. HotelClub has a successful record of destination campaigns with its members, but this is the first time they have produced such unique content for a tourism organisation.

“Sydney is Australia's global city and one of the world's most exciting and desirable destinations. This campaign will encourage HotelClub members to visit Sydney during the winter months,” Mr Stoner said.

Stuart Stacy, Director of Partner Marketing at Orbitz Worldwide, the parent company of HotelClub, said: “Research indicates 63 per cent of leisure travellers use video to inform their choice on 'where to next' and it also plays an integral part in itinerary planning with 65 per cent watching video content to plan their stay.”

Destination NSW Chief Executive Officer Sandra Chipchase said the partnership had been executed as part of Destination NSW's 'Love Every Second' of Sydney in Winter campaign.

“The seasonal 'Love Every Second' of Winter and Summer campaigns continue to deliver exceptional results, and for the winter 2013 campaign contributed more than 1.67 million visits to the Sydney.com website and more than 327,500 sales leads to the tourism industry,” Ms Chipchase said.

“Winter in Sydney is a specular time to visit and to explore the great outdoors and many attractions for the whole family to enjoy.”

The HotelClub digital campaign is in market until 8 August 2014. To view the campaign visit www.hotelclub.com/p/Sydney-Offer or for more information on what's on in Sydney go to Sydney.com