Director Rosie Douglas said the Business Events team and a record 19 members attended the Regional Showcase hosting lunches in Brisbane, Sydney and Melbourne on July 22-25.
“The three events gave us unparalleled access to 120 event planners, corporate clients and trade media,” she said.
“We focused on tropical produce in line with Tourism Australia’s new Restaurant Australia program and our gift of the recipe book was a huge hit with the people we met.
“Another first for the Roadshow was promoting the Cairns & Great Barrier Reef’s event calendar as an added incentive for the timing of business events in our region.
“The Cairns Amateurs Carnival was highlighted with a mock horse race staged at each event.
“Guests were asked questions about the business capability of Cairns & Great Barrier Reef with those answering correctly moving forward in the race to win the prize of Myer voucher.
“The quiz also gave us the opportunity to educate our guests about the region in an entertaining way.
“We were pleased to learn most people were aware of the Cairns Convention Centre being awarded 2014 World’s Best Congress Centre just last month.
“Hosting the G20 Finance Ministers’ Meeting in September will focus more attention on Cairns and the Regional Showcase afforded us the opportunity to highlight why the destination was chosen for such a prestigious event.”
Photo: Quicksilver Group’s Megan Bell looks at the Tropical Recipe for Event Success book with Karen Turner from the Cairns Convention Centre and Natalie Johnson from Flames of the Forest.
No comments:
Post a Comment