TRAVELWEEK SAO PAULO Acquired by Reed Exhibitions

Reed Exhibitions has added to its growing portfolio of international luxury travel events.

Reed Exhibitions has just acquired Travelweek Sao Paulo. This is a high-end travel event that introduces select international travel suppliers to premium buyers from across Brazil and other Latin American countries.

Travelweek Sao Paulo, launched in 2011, attracted over 590 international exhibiting companies from more than 70 destinations, 600 travel specialists from 19 cities across Brazil and another 7 Latin America countries plus 2000 high-end Brazilian consumers during the 2013 edition. The show will be joining Reed Exhibitions’ growing portfolio of International Luxury Travel Market (ILTM) events.

Reed Exhibitions UK, Chief Executive Officer, Richard Mortimore said: “Travelweek Sao Paulo, has established itself as the event for delivering quality business from the Brazilian and Latin American luxury travel sector. We are pleased to be welcoming the founder Carolina Perez and team into the globally recognised ILTM portfolio of leading, luxury, travel events.”

Juan Pablo De Vera, President, Reed Exhibitions Alcantara Machado continues: “This is an important step for our company in Brazil and reinforces our commitment to work with local markets. After more than 15 years of strategic growth in the country we continue to bring our expertise and international network to leverage the brightest local entrepreneurs and companies. Carolina and her team are a perfect example of this, with a clear focus on demonstrating value to the markets we serve and proved experience in delivering superior customer services.”

Carolina Perez, founder of Travelweek Sao Paulo commented: “I am very excited to be joining Reed Exhibitions and the ILTM team to steer Travelweek Sao Paulo to even greater success. I have always admired the marvellous success of ILTM and have a strong relationship with the ILTM team. We will be able to take advantage of ILTM’s established resources and global experience that will undoubtedly help to ensure we continue to surpass market expectations in delivering a show of exceptional quality every year. ”

Alison Gilmore, Senior Exhibition Director of ILTM Portfolio, said “Carolina Perez is a fantastic visionary, who has creatively developed an excellent event, in this exciting market sector and we are pleased to be welcoming her to the ILTM team. Travelweek Sao Paulo fits perfectly with the ILTM portfolio and will complement our other events in offering the luxury travel industry solutions to growing their business across specific markets.”

The fourth edition of Travelweek Sao Paulo will take place at the Bienal Pavilion in Ibirapuera Park, Sao Paulo, 6 – 9 May 2014.

ILTM events open the doors to an established, global community of the luxury travel industry in a time-efficient format; introducing select suppliers through bespoke appointment programmes and networking sessions. Travelweek Sao Paulo joins the ILTM portfolio, which includes ILTM, ILTM Asia, ILTM Americas, ILTM Africa, ILTM Japan and ILTM Spa.

For further enquiries please contact:

Alison Gilmore
Senior Exhibition Director
Tel: +44 (0)20 8910 7964
Email: alison.gilmore@reedexpo.co.uk

Simon Mayle
Head of Marketing
Tel: +44 (0)20 8910 7868
Email: simon.mayle@reedexpo.co.uk