Australian Capital Tourism will now be known as VisitCanberra – a name that better reflects who the organisation is and what it does, Director of Tourism Ian Hill said.
VisitCanberra, part of the ACT Government’s Economic Directorate, is responsible for promoting the Canberra region to visitors.
“VisitCanberra gives clarity for both international and domestic markets and puts the focus squarely on the visitor experience,” Mr Hill said.
“For many years we have been using visitcanberra as the call to action for our website and social media accounts, so it makes sense to consumers that the organisation has a similar name.”
The organisation’s brand positioning – that of Canberra as the home of the Australian story – will not change. The Canberra region continues to be a key part of the destination, with Canberra the gateway for the many experiences in the nearby region.
A single logo has been developed for use both in marketing the organisation to consumers and in a corporate environment.
The name change and logo will be rolled out over coming months.
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