Tourism
Victoria has today announced a world-first tourism initiative. The
Melbourne Remote Control Tourist allows would-be visitors to explore and
experience Melbourne virtually - to 'go before you go' - by directing
real people on adventures in and around the city that are live streamed
in real time.
From
9 to13 October, two Melbourne Remote Control Tourists will be fully
connected to the world via helmet-mounted cameras, microphones, GPS and
some clever mobile live streaming technology.
With
the public deciding their adventures at remotecontroltourist.com, the
Melbourne Remote Control Tourists become the ears, eyes and even
tastebuds of the user, offering an engaging first-person perspective of
the ever-evolving and exciting city of Melbourne.
Along
with some of Melbourne's most recognisable landmarks and interesting
people and places, the Melbourne Remote Control Tourists are set to
venture off the beaten path in search of new discoveries and interesting
people and places, providing fresh inspiration for would-be visitors to
the city.
Minister for Tourism and Major Events, Louise Asher said the latest instalment in the successful Play Melbourne campaign is a participatory concept that will highlight the more active, adventurous and creative aspects of the city.
"This
world-first campaign is all about giving people new reasons to come and
experience the latest and greatest our city has to offer, by
introducing it to them virtually first. We want to spark curiosity and
encourage people to tap into their sense of discovery.
"We're expecting this concept to resonate with new and regular visitors to Melbourne," Ms Asher said
From
indulging at the latest restaurants, cafes and bars, to rewarding
fashion and shopping expeditions, or taking in one of many sensory arts
experiences, the consumer chosen adventures will feature the many and
varied authentic attributes of the city, providing plenty of holiday
inspiration.
"Through
the actions and interactions of the Remote Control Tourists, our online
audience will have the chance to connect with their curiosity and
unpeel the layers of our creative and surprising city - where the deeper
you go, the more you will find and better the reward," Ms Asher said.
"It
will be as if they're actually exploring what lies at the top of that
mysterious flight of stairs, or what they might uncover should they
venture down that hidden laneway. The initiative is an ideal way to
unveil some of Melbourne's hidden or lesser-known secrets, "she said.
Melbourne Remote Control Tourist will be live 9 - 13 October.
To place requests go to www.remotecontroltourist.com.
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